the surprising reason your startup is failing by bayuk

The Surprising Reason Your Startup Is Failing

Lindsay Bayuk@lindsaybayuk

You’re not creating enough value.

Clarity.

What problem needs solving?

Why do they pay you?

Why do they stop paying you?

Discover, define and drivea 1:1 relationship

for the value customers need and what you provide.

Qualitativeand quantitative

“Customer-centric companies are 60% more profitable than their peers.”

- Deloitte & Touche

Get clearon the problem

Pick a market. Dig to discoverthe problem.

Connecta specific need

for a specific marketto a specific solution.

Traction validates a

market need.

Quantify your market and personas.

Product and marketingmust run in parallel.

"The number one reason that we pass on entrepreneurs we’d

otherwise like to back is focusing on product to the exclusion of

everything else. […] But the dark side is that it seems to give

entrepreneurs excuses not to do the hard stuff of sales and

marketing. Many entrepreneurs who build great products simply don’t have a good distribution

strategy."- M. Andreessen

Get clearon value

creation and capture

“Are your metrics aligned with your

customers?”- @davidcancel

Test onboardingto drive core value

metrics immediately.

“7 friends in 10 days”

“An email in week 1”

“2,000 messages”

Capture more leads. Give instant answers. Chat on-the-go.

Price and package your product according to your

value metric.

“Improving retention and monetization has

2-4x the impactof focusing on acquisition.”

- @patticus

Get clearon value loss

Quantifywhy your customers

cancel.

Use what you learn to fix the gaps in acquisition

and activation.

@bbalfour of Hubspot

@danwolch of Hubspot

Do this one thing.

Discover, define and drivea 1:1 relationship

for the value customers need and what you provide.

Clarityon customer value.

lindsay@purechat.com