the ux-driven startup [sxsw 2012]

LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

SXSW 2012

The UX-Driven Startup

{ lessons from the trenches }

#UXStartup

LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

Kate Rutterwww.luxr.co@katerutter@luxrco

TWEET! #UXStartupCindy Alvarezwww.yammer.com@cindyalvarez@yammer

Zach Larsonwww.sidereel.com@zachlarson@sidereel

Ian McFarlandwww.newcontext.com@imf

LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

www.luxr.co@katerutter@luxrco

KateCo-Founder & Product Designer

LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

ZachZach Larsonwww.sidereel.com@zachlarson@sidereel

Founder & CPOSideReel acquired by Rovi in 2011Actively advising and investing in UX-driven startups

LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

Cindy Alvarez @cindyalvarez

Bay Area based? I am hiring.

Director of User Experience,

Joi

Ian @imf

•LeanUX and Balanced Team advocate

•Coder for over 30 years, agilist for 8

•Group CTO at Digital Garage

•Just launched

LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

UX-Driven...

WTF?!?!?

LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

Needs1. BLAH2. BLAH3. BLAH

UsesBob c

an...

Features

Users

User Stories Themed Releases

This Week

UX > UI

Vision+

#UXStartup

LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012

SXSW 2012

Go be awesome.

& UX-Driven