the ux-driven startup [sxsw 2012]
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LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
SXSW 2012
The UX-Driven Startup
{ lessons from the trenches }
#UXStartup
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
Kate Rutterwww.luxr.co@katerutter@luxrco
TWEET! #UXStartupCindy Alvarezwww.yammer.com@cindyalvarez@yammer
Zach Larsonwww.sidereel.com@zachlarson@sidereel
Ian McFarlandwww.newcontext.com@imf
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
www.luxr.co@katerutter@luxrco
KateCo-Founder & Product Designer
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
ZachZach Larsonwww.sidereel.com@zachlarson@sidereel
Founder & CPOSideReel acquired by Rovi in 2011Actively advising and investing in UX-driven startups
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
Cindy Alvarez @cindyalvarez
Bay Area based? I am hiring.
Director of User Experience,
Joi
Ian @imf
•LeanUX and Balanced Team advocate
•Coder for over 30 years, agilist for 8
•Group CTO at Digital Garage
•Just launched
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
UX-Driven...
WTF?!?!?
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
Needs1. BLAH2. BLAH3. BLAH
UsesBob c
an...
Features
Users
User Stories Themed Releases
This Week
UX > UI
Vision+
#UXStartup
LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
SXSW 2012
Go be awesome.
& UX-Driven
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