the value of enterprise gis
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Smart Information for a Sustainable World
The Value of Enterprise GISThe Value of Enterprise GISfor Telecommunication Companies
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Danny PetreccaDirector, Product Management – Enterprise GIS
Telvent Utility Groupdanny.petrecca@telvent.com
Esri European Users ConferenceOctober 27, 2011
Smart Information for a Sustainable World
Agenda
Broadband Demand and Competition
Enterprise GIS Advantage
What does ‘Enterprise’ Mean?
The Seven “Enterprise” Cornerstones
Permeating an Enterprise GIS mind set – The Four Pillars
Case Studies
Page 2
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Broadband DemandExponential increase in demand for broadband and wireless services
Smart phones and tablets crave rich media content
Photos
Audio
VideoVideo
Page 3
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Broadband StimulusGrowth is being fed by stimulus programs
USA - $7.2 Billion for broadband expansion initiatives
Australia - $43 Billion for the NBN project
Similar initiatives in New Zealand and Europe
More expected in developing nations
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CompetitionEveryone is a competitor
Telephone companies offer data and TV
Cable companies offer voice and data
Utilities offering everything
Leveraging existing infrastructure to offer additional services
As Smart Grid grows – utilities’ market position get stronger
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Get and Stay AheadAdvanced technology and mindset is required to stay competitive in this dynamic market
Support required in these parts of the telecom business:
Planning
Construction
Sales and marketingSales and marketing
Operations
Enterprise GIS is the only solution
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Enterprise GIS AdvantageOpen system built for integration and sharing
Accurate and up to date network inventory
Centralized data store
Plan and analyze new construction
Push data into the fieldPush data into the field
Make better decisions via improved operational awareness
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Legacy TechnologyInaccurate out of date network asset data
Silos of information
Inefficient workflows
Poor decision support and operational awareness
Non-GIS systems like CADNon-GIS systems like CAD
Data stored in proprietary file formats in different locations
No ability to configure – hard to customize
Accessible only by proprietary systems
Closed systems - difficult to disseminate information to make decisions fast – and stay competitive
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Legacy MindsetEngineering department owns the system
Typically mapping and visualization only
Limited awareness of data they have…… and what could be done with it
Data silos in both form and function
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What Does “Enterprise” MeanIt’s about two things…It’s about two things…It’s about two things…It’s about two things…
1.1.1.1. TECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGY - the technology itself must be able to support an enterprise deployment; anything less will only do part of the job
2.2.2.2. MIND SET MIND SET MIND SET MIND SET - organizations must be willing to adopt an Enterprise Mindset across business processes and workflows
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Seven “Enterprise” Technology Cornerstones
1. Centralized data store in an open RDBMS
2. Multiple Simultaneous Editors
3. Configurability
4. Customization via standard development environments4. Customization via standard development environments
5. Strong integration framework based on open IT standards
6. Federated
7. Data interoperability
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CentralizedMany telecoms still struggling to document their network
CAD, spreadsheets, Visio, paper, human memory
File-based and scatter across the network
Enterprise GIS database = a single version of the truth
Managed via a single application
View, query, edit, analyze, manage
Centralized asset and network repository
Complete and up-to-date
Built for data sharing
Enhanced operational awareness and decision support
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Built to ShareCentralized database
Rich thematic maps
Show the big picture instantlypicture instantly
Configure different applications for different departments
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Editing WorkflowsMultiple simultaneous editors
No database locking
No check-in and check-out required
Workflows are optimized
Backlog is reducedBacklog is reduced
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ConfigurabilityLegacy systems require extensive customizations to respond to changing technology
Data model changes
Add functionality
Highly configurability is a mustHighly configurability is a must
GUI-driven workflows to add, remove or alter functionality
Flexible data model
Modeling new network technology should be like installing a new card at an ODF
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CustomizationsIndustry standard development languages
No proprietary languages
Small developer pool
Premium pricing
Future proof technology
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Integrations
Planning Provisioning
Seamless integration with other business systems
Only open IT standards allow such full integration and sustainable effectiveness
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Planning Provisioning
FulfillmentService
Assurance
Enterprise
GIS
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FederatedDesktop, mobile, web, cloud - decision support on the fly
Access network information where and when needed
NOC
In the field while searching for buried assets on site
On the road supporting sales and marketing efforts
In the boardroom planning a future system expansion
See your single version of the truth anywhere anytime
View, query, analyze and edit knowing you have the most accurate reflection of the real world
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Data InteroperabilityNot all data belongs in the GIS
Seamlessly data sharing required
Import data from other systems
Access dozens of different data types
“Consensus” approach to decision support“Consensus” approach to decision support
Simply cannot be done in a single, silo system
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Enterprise Mind SetMust establish GIS as a central resource for work flows involving these Four Patterns
Data maintenance, analysis and reporting
Planning and engineering
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Planning and engineering
Decision support
Operational awareness
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A Complete Integrated Enterprise System
Data maintenance, analysis and
reporting
Decision support
Planning &Engineering
OperationalAwareness
Enterprise GIS Patterns
A Complete Integrated Enterprise System
Collect, organize & exchange data
Get information Into and out of the field
Transform data into actionable information
Disseminate knowledge where &
when it’s needed
DesktopDesktopDesktopDesktop ServerServerServerServer MobileMobileMobileMobile OnlineOnlineOnlineOnline
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Data Maintenance, Analysis, Reporting
Interrelated – all rely on a single version of the truth
Efficient
workflows
Configurable
business
rules
Reports
and
schematics
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rules
Flexible
data
model
Seamless
multi-
user
access
Network
maintenance
‘on the fly’
Traces and
circuit
planning
schematics
Single version
of the truth
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Planning and EngineeringGIS-based planning tools manage design within the GIS
Cut down on redundant workflows
Reduce data errors and backlog
Build your construction sketch, Build your construction sketch, bill of materials and labor costs while you sketch
Embed engineering tools for radio network planning, coax RF analysis and design assistance
Fast, accurate estimate generation within a single system
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Decision Support Questions…Where’s my network, and does the customer service rep know ?
What is its capacity?
Where should the next mile of fiber be built?
How many homes could be passed?
What does the competition offer in that area?What does the competition offer in that area?
Where the biggest growth/customer loss occurring or expected?
Where is that fault that needs, and is it in an area of recurring faults?
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Decision Support AnswersData Interoperability
Add demographic data to serviceability analysis
Integration
Remote fiber testing (RFT) for real-time fault detection
Send the crew to the right spot with precise directions
Centralized, accurate and timely
Lengthy repairs are not problem
Analyze diverse routes with confidence – utilizing the single version of the truth
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Decision Support in Action
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GeomarketingBenefits of improved decision support are significant
Geomarketing: put vast data to work to grow revenue
Use Enterprise GIS to combine
Usage data
Call traffic
Network locations
With external data such as
Demographics
Market trends makes
To get a competitive advantage and grow revenue
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Operational AwarenessIntegration and Data sharing are key
OSS integration based on the most complete, accurate and up-to-date information
Dissemination GIS data to…
Marketing and sales for customer retention
Planning for accurately network update when the job is done
Executives and supervisors via web dashboards get the right amount of data to with no need for specialized software or training
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Enterprise GIS in ActionThree organizations reaping the benefits of Enterprise GIS solution
RCN Telecom Services, LLC
The City of Peoria, Arizona
The Eugene Water & Electric Board (EWEB)
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RCN Telecom ServicesCompetitive broadband service provider
Digital TV, high-speed internet and voice to 500,000 subscribers to six markets in the Northeast US
Expansion across big-city markets raised challenges
Networks had been documented through various legacy systems
CAD maps, stick drawings, splice diagrams and splice sheets
“For all the service territories, there must have been hundreds, even thousands of CAD documents,”
Chris Augustine, RCN Network Engineering Manager
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RCN Telecom ServicesRCN needed a better solution – a GIS-based solution to streamline asset management and customer service
Tell network personnel where the fiber was physically located
How much fiber was available
How many nodes per hubsite
Chose Telvent Fiber Manager Enterprise GIS based on Esri ArcGIS
Less complicated for managing and creating fiber facilities data than other GIS products
Foundation of Esri ArcGIS was key criteria for selection
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RCN Telecom ServicesSix service territories use one centralized network database
Now RCN...
Can locate fiber assets from the office
Spends less time in the field to identify assets
Configures the flexible data model themselves
Traces and monitors fiber and coax (HFC) networks in one system
Easily tracks outages from the MegaPop to the customer
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“The biggest advantage …is having a consistent database that tells us where our
network is and how it is connected. It gives us the ability to put that information in the
hands of everyone who needs it within RCN.”
Chris Augustine, RCN Network Engineering Manager
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City of Peoria, ArizonaDesert city of more than 150,000 residents – rapid growth
Traffic engineering division with large fiber network
Networks had been documented through various legacy systems
CAD drawings, spreadsheets, text documents, hand-drawn sketches
Difficult workflowsDifficult workflows
Based on human memory
Mostly underground network
The rapidly growing city needed a better system
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City of Peoria, ArizonaMain driver - capture and document their data in a single central location
After implementing Enterprise GIS…
“We can see long-term benefits — increased accuracy due to one centralized database and elimination of hard copies. We now
have one big picture instead of numerous smaller pictures... it has helped us achieve efficiencies that were not previously possible.”
Ron Amaya, City of Peoria Traffic Engineer
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Eugene Water & Electric BoardOregon’s largest public utility with over 86,000 meters
Networks had been documented through various legacy systems
CAD drawings, spreadsheets, text documents, paper
GE Smallworld, SPATIALinfo
Tracing a single fiber circuit took days
Referencing several data repositories
Locate numerous drawings
Process subject to significant error
EWEB needed a better solution
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Eugene Water & Electric BoardAfter implementing Enterprise GIS…
Fiber engineers answer circuit question in seconds
Schematics of splicing diagrams are automatically generated
Mobile splicing crews know where the network is located
Crews dynamically create reports at splice enclosures
With EWEB’s rapidly expanding fiber network, this level of understanding is critical
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Enterprise Technology and Mindset
Three examples of Enterprise Technology and Mindset
GIS Technology adhered to the 7 Cornerstones
The Four Patterns of Enterprise MindsetThe Four Patterns of Enterprise Mindset
Organizations embraced it and benefited greatly
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SummarySummary
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Page 39
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SummaryIncreasing demand for broadband
Dynamic, intense competitive landscape
Advanced Enterprise systems are neededAdvanced Enterprise systems are needed
Enterprise GIS gives the CSP the right information to make decisions quickly and confidently
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SummaryEnterprise is about Technology AND Mindset
Enterprise Technology
Centralized, editing workflows, configurable, customizable, integration framework, federated, data interoperability
Enterprise Mindset – make GIS central to business processes
Data maintenance, analysis and reporting
Planning and engineering
Decision support
Operational awareness
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Thank YouThank You
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Danny PetreccaDirector, Product Management – Enterprise GIS
Telvent
danny.petrecca@telvent.com
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