the value of volunteering: measure, manage and maximise value u… · the value of volunteering:...

The Value of Volunteering: Measure, Manage and

Maximise

Catherine Manning

Operations Manager

Social Value UK

Workshop will cover…

• Introduction to Social Value UK

• What is social value? What, Why and How

• The value of volunteering – If: Volunteering for Wellbeing example

Key learnings…

Know your stakeholders – talk to them!

Measure to manage

Value to understand relative importance

Who are Social Value UK?

www.socialvalueuk.org

@socialvalueuk

Social Value UK

Social Value UK is the national network for social value

Pioneers:

Partners:

Training EventsAssurance and Accreditation

Tools Campaigns

www.socialvalueuk.org

@socialvalueuk

Our mission

To change the way the world accounts for value

Improve

well-being

Reduce

Inequality + environmental degradation

Who are Social Value International?

A global network with a mission to change the way society accounts for value.

All too often key decisions about resources and policies are made using a limited economic concept of value, which fails to consider important effects on people and the environment.

A pioneering community of 24 affiliated national networks and members from 45 countries. Representing a range of disciplines from private, public and civil society sectors.

Principles of Social Value

Involve stakeholders

Understand what

changes

Value the things that

matter

Only include what is material

Do not over-claim

Be transparent

Verify the result

http://socialvalueint.org/our-work/principles-of-social-value/

Inspiring Impact 2018-21

Inspiring Impact: https://www.inspiringimpact.org/

Measuring Up:

https://www.inspiringimpact.org/measuring-up/

What is social value?

What is Social Value?

What is Social Impact?

What is Impact Management?

• People experience things in their

lives that changes (outcomes)

Social Value is…

• Some things are more important to

people than other things

• Social Value looks at the relative importance

that people place on the things that change

and quantifies the amounts of change

• SROI uses financial proxies to

quantify the relative value of the

changes to outcomes

Some definitions…

Inputsthe things put into the activity (resources, time, money

etc)

Outputsmeasure of activity (how many times, how many

people)

OutcomesSomething that changes in people’s lives (what

happened for people)

ImpactAmount of change in people's lives caused by our

activity

Impact Management…

Impact management is using information and data to

improve a service or programme… by

quantifying, reporting on and making changes to

increase its impact.

This means measuring your impactAND using the data.

Impact management cycle

• Plan - Goals and

outcomes

• Do - Data collection and

targets

• Review - Analysis of

results

• Revise - Consider

options for revising

products and services

Maximise your Impact

Guide

Why do we care?

• “We need to comply with regulations”

• “It makes commercial sense”

• “It’s the right thing to do!”

Why do we do it?

Inequality is Rising!

Why do we do it?

Purpose Audience Rigour

Influence Funding

External High

Promote Wider Impact

External Medium

Management of impact

Internal Low

Prove

Improve

Why do we do it?

M

M

M

measure

manage

maximise

do things to increase positive changes

and reduce negative changes

find out how much of a change has

occurred

making as much of a difference as

possible with the resources available?

And how do we do it?

Many different Social Value tools and resources…

Yes – but what’s the best tool?

Principle 1: Involve Stakeholders

https://socialvalueint.org/wp-content/uploads/2019/03/Standard-on-

Stakeholder-Involvement-V2.0-FINAL-1.pdf

Inform what gets measured and how this is measured and valued in an account of social value

by involving stakeholders.

Stakeholders are those people or organisations that experience change as a result of your activity – and they are best placed to describe the change.

This Principle means that stakeholders need to be identified and then consulted throughout the analysis. This means that the value, and the way that it is measured, is informed by those affected by, or who affect, the activity

Points to remember…

Not the only source…

…but the best starting point

Involving

stakeholders is

the red thread

running through

all of the

principles

1. What problem are we trying to solve?

2. What is our proposed solution to the problem?

3. Who experiences changes in their lives as a result of what you do?

> Subgroups and customer segmentation

4. What changes are (or likely to be) experienced?

5. How can we measure these changes?

6. How much of each change has happened (or is likely to happen)?

7. How much of each change is caused by our activities?

8. How long do we need to measure the changes for?

9. What is the relative importance of the different changes?

10. Which changes matter and are important enough for us to manage?

What questions do we need to ask?

Find out more: http://www.socialvalueuk.org/ten-

impact-questions/

Top Tips…

Start with why, and who before tools to measure

Apply the principles

Ask the 10 impact questions

Talk to people!

A project example…

Logo - HLF, Envoy, MM

To support participants into volunteering, training or employment

opportunities

To increases access to heritage and collections

To work in partnership developing a community of practice for the heritage

sector in the region

To demonstrate the impact of heritage volunteering on people’s wellbeing

IF Volunteering for Wellbeing project in Greater Manchester

What is the project?

Working with Manchester Museum and International War Museum North

and 10 heritage partners across Greater Manchester

Q3. WHO experiences change?

Impact question

3. Who experiences changes in their lives as a result of what you do?

> Subgroups and customer segmentation

www.socialvalueuk.org

@socialvalueuk

Activity: Who changes?

Identify a list of stakeholders for the activity - individuals

and organisations that can effect, or are affected by the

activities

3. Who are the people that experience a change as a

result of the program?

Who was involved?

Duration – Over 3 years 10 museums & galleries

in Greater Manchester

Volunteers! – 231

local people recruited

Stakeholders:

• Volunteers

• Staff

• The State

• Local social care organisations/

health care providers

• Venues (museums and galleries)

• Family Members

• Visitors

• Funders

www.socialvalueuk.org

@socialvalueuk

Include or exclude in your analysis?

Your resources may dictate this to some extent… but…

• Excluding some stakeholder groups too early increases

the risk of missing material/important changes that would

affect your decisions

• Each year you can do more and you will build up a

picture of who the important stakeholders are to include

in your analysis

www.socialvalueuk.org

@socialvalueuk

Q4. What outcomes are (or likely

to be) experienced?

Impact question

4. What outcomes are (or likely to be) experienced?

Ask open questions to find

out what outcomes are

emerging – not just our

programme goals

Could be intended or

unintended

Qualitative Data is messy

Can be subjective - Do we

interpret it in the same way?

Can we spot differences in

people - segments?

Qualitative Data Collection - Talking to people

www.socialvalueuk.org

@socialvalueuk

Activity: What changes for people?Identify some potential outcomes that could change for people because of their involvement with the If Volunteering for Wellbeing programme

4. What things are likely to change for people because of the activity?

Stakeholders to consider:

• Volunteers

• Staff

• The State

• Local social care organisations/ health care providers

• Venues (museums and galleries)

• Family Members

• Visitors

• Funders

What Changed?

Visitors?

How to value?

• This report is an SROI.

• This includes financial proxies e.g.

• Value to museum, value to health service (cost savings)

• AND value the changes in outcomes that the volunteers (and other stakeholders) experience

Financial proxies

Financial proxies allow us to use the language of money to

represent the value of changes:

What are the potential advantages and disadvantages of

using financial proxies?

Financial proxies

Advantages

Align with finance

Can be compared with costs

Help to measure effectiveness

Dis-advantages

Can be mis-understood

Care required to reflect users preferences (can be abused)

Financial Valuation methods

• Cost-related methods

- Changes in money

- Changes in resource availability

• Value-based methods

- Stated preference

- Contingent value

- Willingness to pay

- Willing to avoid

- Value Game

- Revealed preference

- Life satisfaction

Qty

40

60

60

What has led to increased wellbeing for volunteers?

Outcome +/-

Self-confidence +

Sense of purpose +

Reduced loneliness +

Weighting

(scale of 1-

10)

Total Value

2 + 80

1 + 60

8 +480

TOTAL +620

If Programme could use this information to create peer groups to

decrease loneliness and increase confidence and sense of purpose.

Willing to take (managed) risk to

create more impact

1. Data quality (relevant, complete, accurate)

2. Cost of doing and cost of reversing (if it turns out to be the wrong decision)

3. Time available to make a decision

Three factors to consider for decision making

Remember, when managing impact…

It is not a science. So, don’t let perfection stand in the

way of progress

This is about data that is good enough to support your

decisions.

Enough precision for the

decision

Systems, processes and culture

If you are accountable to your stakeholders

then you are relentlessly innovating to

provide the best services for them”

Level One: “Commit” is achieved with a commitment to implement systems and processes that are consistent with the Social Value Principles, evidenced through policy documentation.

Level Two: “Implement” is achieved with the implementation of systems and processes, evidenced through appropriate data collection.

Level Three: “Maximise” is achieved with the use of data to drive decisions, evidenced through operational changes designed in response to data collected and with the specific intention to maximise the social value they can create with the resources they have available

The Social Value Certificate

Contact us

www.socialvalueuk.org

Sign up to our free newsletter

We are on Instagram and Twitter

@socialvalueuk

catherine.manning@socialvalueuk.org

socialvalueuk.org I @socialvalueuk

ResourcesVolunteering value:

• The Social Value of Volunteering - https://www.bankofengland.co.uk/-

/media/boe/files/speech/2014/in-giving-how-much-do-we-receive-the-social-value-

of-volunteering.pdf

• If: Volunteering for Wellbeing - http://volunteeringforwellbeing.org.uk/

• The Value of Volunteering –

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attac

hment_data/file/221227/WP112.pdf

General resources:

• The Seven Principles of Social Value

http://www.socialvalueuk.org/app/uploads/2016/03/Principles%20of%20Social%20

Value_Pages.pdf

• Self Assessment Tool http://www.socialvalueuk.org/what-is-social-value/sroi-self-

assessment-tool/

• The Guide to SROI

http://www.socialvalueuk.org/app/uploads/2016/03/The%20Guide%20to%20Social

%20Return%20on%20Investment%202015.pdf

• Prove, Improve, Account Guide to social accounting and audit

http://www.socialauditnetwork.org.uk/getting-started/new-guide-to-social-

accounting-and-audit/

Further reading...• Assurance Criteria to find out how SVUK assess reports.

http://www.socialvalueuk.org/assurance-and-accreditation/

• Linkages Papers.

http://www.socialvalueuk.org/resources/resources/

• Maximise your Impact guide

http://www.socialvalueuk.org/maximise-impact-guide-social-

entrepreneurs/

• Starting Out on SROI

http://www.socialvalueuk.org/app/uploads/2016/03/Starting%20Out

%20Guide.pdf

• Social Accounting Case Studies -

http://www.socialauditnetwork.org.uk/learn-more/case-studies/

• SAN Resources - http://www.socialauditnetwork.org.uk/learn-

more/information-papers/

Training and events….

• National Social Value Conference in London – 29 and 30

January 2020

• Members Exchange – Coventry – 11 September

• Social Value UK Training

• Social Value Webinars

• Value Game Training – October