the webinar on webinars · webinar 1,218 respondents. 21 reality your webinar audience lives here:...

Copyright © 2020 The Goodman Center. All rights reserved.

The Webinar on Webinars

Welcome!

Andy Goodman

Director

About Us (briefly)

www.thegoodmancenter.com

Goodman Center Webinars April and May

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Four 1-hour classes

April 14, 21, 28 and

May 5 (Tuesdays)

9-10a PT / 12n-1p ET

Goodman Center Webinars April and May

www.thegoodmancenter.com

Two 1-hour classes

April 15th & 17th

11a-12n PT / 2-3p ET

Goodman Center Webinars April and May

www.thegoodmancenter.com

Two 1-hour classes

April 22nd and 23rd

11a-12n PT / 2-3p ET

Goodman Center Webinars April and May

www.thegoodmancenter.com

Two 1-hour classes

April 29th and 30th

11a-12n PT / 2-3p ET

Before We Begin PDF to follow

via link

Before We Begin

Please maximize your screen.

• The Promise v. Reality

• New Approach

• Five Guidelines

Set expectations

Keep it personal

Keep them involved

Use your assets

Keep it moving

The Webinar on Webinars

AgendaAgenda

Define Terms

WEBINAR

Information

Sharing/Teaching

or Training

WEB MEETING

Discussion,

Decision-Making

WEBCAST

Speech/Presentation

Define Terms

WEBINAR

Information

Sharing/Teaching

or Training

WEB MEETING

Discussion,

Decision-Making

WEBCAST

Speech/Presentation

The Promise Webinars are practical and cost-effective

HQ

HQHOME HOME

CHICAGO

LA

MEETING / TRAINING

HQHQ

NYC

HQ

HQHOME HOME

CHICAGO NYC

LA

HQHQ

S

A

V

E

S

WEBINAR

The Promise Webinars are practical and cost-effective

The Promise Webinars are…the new normal

HOMEHOME HOME

HOME

HOME

MEETING / TRAINING

HOMEHOME

HOME

HOME

The Promise Plenty of alternatives for running them…

The Promise Just like a presentation minus eye contact

- = WEBINAR

Reality Most presenters aren’t very good to begin with

“The average grade

public interest

professionals gave

to the presentations

they attended

was….”

C-

Reality Most presenters aren’t very good to begin with

How many have

zero training in

how to use

effectively?

72%

Reality Now throw in a new set of technical hurdles…

WEBINAR

1,218 RESPONDENTS

21

Reality Your webinar audience lives here:

Reality Your webinar audience lives here (or here):

having

breakfast

fielding a

call

handling

domestic

distractions

checking

Facebook

Reality Your webinar audience

20% 20%

Reality And so we have this…

“You mean it’s nothing but webinars?”

The Promise vs. Reality

Saves time

Saves money

Very similar to in-

person presentation

(or meeting)

Variety of platform

choices

Weak presenters

New technical hurdles

Most not trained

Participants inclined to

multitask

Feels like you’re in hell

WEBINARS

• The Promise v. Reality

• New Approach

The Webinar on Webinars

Agenda

A New Approach

You’ll be the first caller, hold

please. You’ll be the second

caller, hold please.

-

New Approach: It's not presenting minus eye contact…

= WEBINAR

New Approach: It's talk radio plus visuals!

+ = WEBINAR

New Approach The Talk Radio Model

You are the “host”

• Set expectations

• Keep it personal

• Keep them involved

• Use your assets

• Keep it moving

You are the “host”

• Set expectations

• Keep it personal

• Keep them involved

• Use your assets

• Keep it moving

New Approach The Talk Radio Model

Set Expectations Be explicit on how to use your platform

Set Expectations Avoid groups in conference rooms

Set Expectations Avoid groups in conference rooms, unless…

We'd like you to

work on this as a

team….

1 person1 Internet

connection

Set Expectations Encourage one-to-one connections

1 audio connection

1 headset

All audio connections are currently unmuted.

If you are receiving audio through your computer

and would like to mute your connection, press the

mute button at the bottom of your screen. To

unmute, press the unmute button.

If you’ve joined via phone and would like to mute

your connection, press the star key (*) and then 6.

To unmute your phone, just press *6 again.

*6

Set Expectations For smaller groups: leave lines un-muted!

Set Expectations For smaller groups: leave lines un-muted!

Unmuted

audio is the

closest

thing you

have to eye

contact.

Scroll of Truth

For larger groups (25 or more),

it may be impractical to leave

the audio unmuted, so instruct

participants how to mute and

unmute their connections.

Set Expectations For larger groups: different rules…

Set Expectations Prepare participants to interact

Set Expectations Display an agenda

Set Expectations Display an agenda (that tracks progress)

Set Expectations Summary and Comments

Give explicit instructions

Avoid groups in conference rooms

Leave lines unmuted (for smaller

groups)

Prepare them to interact (e.g.,

polling early)

Display an agenda

Other techniques?

Please use the chat

box if you have a

comment or question.

New Approach The Talk Radio Model

You are the “host”

• Set expectations

• Keep it personal

• Keep them involved

• Use your assets

• Keep it moving

Bob CallahanCallahan and Associates

Keep It Personal If you have video for participants…

Keep It Personal If not, create slides for participants

Keep It Personal Create slides for participants

Keep It Personal Create slides for speakers

Keep It Personal Create slides for speakers

Keep It Personal Create slides for speakers

Keep It Personal Create slides for speakers

Keep It Personal Create slides for speakers

Keep It Personal Create slides for speakers

Keep It Personal Be prepared to show who's speaking

Post a list of speakers

and participants with

their respective slide

numbers so you can

toggle to their slide as

they speak.

Keep It Personal Be prepared to show who's speaking

Good morning

everybody! Glad

you could all join

us today…

Good morning!

Glad you could join

us today…

Keep It Personal Watch your language

What's the difference?

“Everybody?

You all?”

Keep It Personal Speak to individuals, not groups

Keep It Personal Summary and Comments

Create student slides

Create speaker slides

Talk to the individual

Limit class/meeting

size

Keep It Personal Summary and Comments

Create student slides

Create speaker slides

Talk to the individual

Limit class/meeting

size

Other techniques?

Please use the chat

box if you have a

comment or question.

New Approach The Talk Radio Model

You are the “host”

• Set expectations

• Keep it personal

• Keep them involved

• Use your assets

• Keep it moving

TELECONFERENCE

VIDEOCONFERENCE

WEBINAR

Keep Them Involved Engagement is a common problem

Keep Them Involved Engagement is a common problem

Remember this woman!

Keep Them Involved First few minutes are critical

Keep Them Involved First few minutes are critical

Keep Them Involved Look for ways to ask questions

65

Keep Them Involved Look for ways to ask questions

Keep Them Involved Look for ways to ask questions

Keep Them Involved Look for ways to ask questions

Keep Them Involved Use polling (if technology allows)

Keep Them Involved Use polling (if technology allows)

Keep Them Involved Assign pre-work

Keep Them Involved Stop and take questions frequently

And use slides like this to send

a visual signal for Q&A as well

as to remind participants to

raise their hands, unmute

phones, etc.

Keep Them Involved Stop and take questions frequently

Keep Them Involved Stop and take questions frequently

Assign one person to monitor

questions in the chat box

while you lead the webinar.

Keep Them Involved Stop and take questions frequently

Keep Them Involved Use Q&A time to ask questions, too…

Keep Them Involved Summary and Comments

Give them something to do right

from the start

Call on people (and use their

“student slides”)

Ask questions instead of just

providing information

Take questions frequently (and

plant a few!)

Give them something to do right

from the start

Call on people (and use their

“student slides”)

Ask questions instead of just

providing information

Take questions frequently (and

plant a few!)

Other techniques?

Keep Them Involved Summary and Comments

Please use the chat

box if you have a

comment or question.

New Approach The Talk Radio Model

You are the “host”

• Set expectations

• Keep it personal

• Keep them involved

• Use your assets

• Keep it moving

Use Your Assets Voice – The “Radio” Factor

TELEVISION+10

POUNDS

RADIO-10 to 20%

CLARITY

In radio, they teach announcers to really

emphasize or “punch” key words because

the audience doesn’t have visual cues to

help them understand, and because the

higher and lower ends of the audio may be

lost in the transmission. The telephone can

be even worse. So, what may feel like over-

emphasizing to you will actually sound

normal to the listeners.

Use Your Assets Voice – The “Radio” Factor

In radio, they teach announcers to really

emphasize or “punch” key words because

the audience doesn’t have visual cues to

help them understand, and because the

higher and lower ends of the audio may be

lost in the transmission. The telephone can

be even worse. So, what may feel like over-

emphasizing to you will actually sound

normal to the listeners.

Use Your Assets Voice – The “Radio” Factor

George Thorn

In radio, they teach announcers to really

emphasize or “punch” key words because

the audience doesn’t have visual cues to

help them understand, and because the

higher and lower ends of the audio may be

lost in the transmission. The telephone can

be even worse. So, what may feel like over-

emphasizing to you will actually sound

normal to the listeners.

Use Your Assets Voice – The “Radio” Factor

Charlie Henderson

Consider leading

meetings or hosting

classes standing up.

Use Your Assets Voice – The “Radio” Factor

Use Your Assets Voice – Don't let yours be the only one!

Yes, I had a quick

comment…Another advantage

of frequent breaks

for questions and

comments is that

other voices

break up the

monotony of a

single speaker.

Use Your Assets Visuals

Use Your Assets Visuals

Use Your Assets Visuals

Use Your Assets Visuals

Use Your Assets Visuals

Use Your Assets Omit items that serve only as visual “noise”

OMIT FROM

WEBINAR

SLIDES

Use Your Assets Visuals – when you must have text

Sometimes you will want to have a lot of text

on a slide. For example, when you want to

include a lengthy direct quote. In those

cases, stop and let the participants read the

slide for themselves. The silence will get their

attention (which is a good thing), and if you

read it to them, you'll only be a nuisance

because they're already trying to read it for

themselves.

Use Your Assets Visuals – when you must have text

Use Your Assets Video (of host and participants)

Talk directly to the camera

Good lighting, no distracting backgrounds

BAD

LIGHTING

Use Your Assets Video – Avoid common mistakes

Talk directly to the camera

Good lighting, no distracting backgrounds

BAD

FRAMING

Use Your Assets Video – Avoid common mistakes

Talk directly to the camera

Good lighting, no distracting backgrounds

UNFLATTERING

ANGLE

Use Your Assets Video – Avoid common mistakes

Talk directly to the camera

Good lighting, no distracting backgrounds

NO

EYE CONTACT

Use Your Assets Video – Avoid common mistakes

Good lighting, no distracting backgrounds

Use Your Assets Video – Avoid common mistakes

LIGHTING

FRAMING

BACKGROUND

EYE CONTACT

Talk directly to the camera

Good lighting, no distracting backgrounds

Use Your Assets Video – Appearances matter!

Use Your Assets Video

Use Your Assets Video

Set video to play

“full screen” or

center and place on

black background

to avoid clutter when

viewing.

Use Your Assets Visuals – guidelines on good design

Use Your Assets Summary and Comments

Compensate for “the radio factor”

Bring in other voices to break the

monotony

Visuals: appearances matter,

fewer words, more images

Other techniques?

Please use the chat

box if you have a

comment or question.

New Approach The Talk Radio Model

You are the “host”

• Set expectations

• Keep it personal

• Keep them involved

• Use your assets

• Keep it moving

Keep it Moving Always build

INCITING

INCIDENT

PROTAGONIST

INTERNAL/EXTERNAL

GOAL

STORY STRUCTURE RESOLUTION

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Keep it Moving Always build

Keep it Moving Always build

Keep it Moving Always build

Keep it Moving (because if you don't…)

TIME ON-SCREEN - 3:26

TIME ON-SCREEN – 4:23

Keep it Moving (because if you don't…)

TIME ON-SCREEN – 15:43

Keep it Moving (because if you don't…)

TIME ON-SCREEN – 15:43

Keep it Moving (because if you don't…)

TIME ON-SCREEN – 15:43

Keep it Moving (because if you don't…)

TIME ON-SCREEN – 15:43

Keep it Moving (because if you don't…)

TIME ON-SCREEN – 15:43

Keep it Moving (because if you don't…)

Keep it Moving Intersperse speaker and student slides

Keep it Moving Be prepared to create many slides

Keep it Moving Be prepared to create many slides

60 minutes = 130+ slides

Keep it Moving Be prepared to jump to any slide

Print PPT (9 slides

per page) and

number slides to

facilitate jumping to

any slide in your

deck when in “Full

Screen” mode.

Keep it Moving Summary and Comments

Always build

Intersperse speaker and

student slides

Be prepared to create many

slides and to jump to any

slide

Other techniques?

Please use the chat

box if you have a

comment or question.

New Approach The Talk Radio Model

You are the “host”

• Set expectations

• Keep it personal

• Keep them involved

• Use your assets

• Keep it moving

[When] the purpose of the

meeting is to wrestle with a

difficult issue with opposing

positions represented, the

phone is too impersonal to

allow for constructive

dialogue.

Caveats Webinars Are Not Always Appropriate

Caveats One hour maximum (or add breaks)

It's still sitting and

staring at a computer

screen.

Additional Points Get feedback

Additional Points Get feedback

Questions and Comments

Last chance: any more

questions about any of

the tips we shared today?

Please use the chat

box if you have a

comment or question.

If you don't have to rush off,

Andy, George and Charlie will

be staying online after class for

any participants with questions,

comments or other business.

Just remain connected.

After-Class Time (Optional)

Jonathan Parfrey

JANUARY 2020

a

Fear or Hope: Which Motivates More? (This group tried both.)The question inspiring this month's newsletter is one I hear with regularity during our workshops and webinars. My response, which I stand by even though it sounds like a dodge, is "It depends." Just a few weeks ago, however, I was compelled to rethink that answer when I received an end-of-year solicitation from Climate Resolve, a Los Angeles-based nonprofit.

Climate Resolve works to put a local face on climate change, and they are small (14 full-time staf f, annual budget of $1.7 million) but effective. They convinced the city of LA to update itsbuilding code so that all new or refurbished buildings will include "cool roofs,"and in 2019 they killed plans for a new 8-12 lane freeway that would havecreated even more sprawl in a region that already defines the term.

Jonathan Parfrey founded Climate Resolve in 2010 and serves as itsExecutive Director. Parfrey knows his way around the nonprofit world ingeneral and the environmental community in particular. He served as the LADirector of Physicians for Social Responsibility for 13 years, as acommissioner at the Los Angeles Department of Water and Power for 5years, and he cofounded the statewide Alliance of Regional Collaborativesfor Climate Adaptation. When Jonathan and his team try something new, itgets my attention, so I called him last week to find out why they decided touse both fear and hope in their solicitation, and more importantly, if it worked.(Story continues here.) Please note: Apple Mail users may need to scroll down manually.

Jon Roozenbeek

FEBRUARY 2020

a

Fake News is Not a Game (But Learning to Spot It Is)Did you hear that Attorney General William Barr just resigned? Also, the Houston Astros have been stripped of their last World Series title, and Taylor Swift just punched Kanye West in the mouth. If all three items strike you as suspicious, they should - that's fake news across the board - but if I hadtweeted these stories, they would have spread faster, further and deeper thanreal news.

Fake news isn't merely a nuisance. If we learned anything from the 2016presidential election, it's that fake news can threaten the very foundation of ourdemocracy. Social media experts estimate that roughly 47 million Twitteraccounts are bots entirely devoted to spreading false stories. And that numberdoesn't even begin to take into account the humans who are retweeting thisnonsense.

At this rate, it's foolish to believe that fact-checkers can keep up with thistsunami of dishonesty. So what do we do? Jon Roozenbeek says that if youcan't debunk it all, then "pre-bunk." And one way to successfully do that, he has discovered, is through a game.(Read full story.) Please note: Apple Mail users may need to scroll down manually.

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Final Thought Remember where your audience lives, and…

Final Thought …try approaching your webinars in a new way!

+ = WEBINAR

To our friends at Bank of America…

Questions

Comments

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