here comes social advocacy (care2 webinar) 2010.09.28
DESCRIPTION
Expanded presentation on Social Advocacy presented to Care2's Webinar audience: Cutting Edge Integrated Social Media.TRANSCRIPT
Here Comes Social Advocacy
Online Advocacy Goes Public
Alan Rosenblatt, Ph.D.
Twitter: @CAPAction and @DrDigipol
Facebook.com/AmericanProgressAction
Facebook.com/DrDigipol
The way things were
Campaigns email activists (very few forward it)
Congress gets the email (but no
one knows for sure)
Activists send email to
Congress
• Email is a closed communication loop
• Email was the only online channel to reach Congress
The way things are now
Congress can’t ignore because
the world can see!
Campaigns email activists &
promote on social media
Activists send email to Congress & msg via social
media
Activists sent to email/petition page,
twitter petition, Facebook wall, etc.
Anatomy of a Tweet
Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2
• Publicly targets Member of Congress• Trackable link to measure click throughs• Pushed to hashtag audiences
• Issue specific (#DADT)• State specific (#IA)• Ideological group (#p2)
•Alerts watchdogs• State blogger (@desmoinesdem)• State issue group (@OneIowa)
Organize your social media champions
Measuring URL referrals
Measuring influence
Monitoring social media
Understanding hashtags
Growing your Twitter audience
Case Study: ENOUGH
Here Comes Social Advocacy
Online Advocacy Goes Public
Alan Rosenblatt, Ph.D.
Twitter: @CAPAction and @DrDigipol
Facebook.com/AmericanProgressAction
Facebook.com/DrDigipol