the wilderness society online acquisition case study
Post on 05-Jul-2015
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DESCRIPTION
The Wilderness Society worked with Parachute Digital to create a regular giving donor acquisition strategy using digital channels to acquire new supporters online.
TRANSCRIPT
Case Study: Acquiring Donors Online
The results: 25,000+ new supporters955 new regular givers29% lower $CPA than F2F (forecast)
92% first gift completion (only 3% cancellation)
Doubled donor retention Strong ROI at 9 months
and… how much did it cost?
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