#thinkcontent tour london: alex cheeseman

#ThinkContent@NewsCred

WELCOME TO THE NEWSCRED #THINKCONTENT TOUR

#ThinkContent@NewsCred

Alex CheesemanHead of International StrategyNewsCred

Head of International Strategy

Alex Cheeseman

CONTENT MARKETINGENLIGHTENMENT

CONTENT MARKETING

Content marketing is a strategic marketing approach focused on

creating and distributing valuable, content to attract and retain a clearly-defined audience – and,

ultimately, to drive bus

IT’S THE MILLENNIAL WAY

WE HAVEN’T CHANGED

5 Content Marketing Tips for 2015

12 Actionable Content Marketing Tips To Yield Sales

5 Tips for Successful Content Marketing

5 Tips to Creating a Successful Content-Marketing Campaign

5 Tips For An Effective Mobile Content Marketing Strategy

IS KING

CONTENT

BE AUTHENTIC

AND FINALLY … GO VIRAL

OH JESUS

WHAT DO YOU NEED TO DO?

DEFINITION OF MADNESS

OWNERSHIP

CONTENT IS MARKETING

Customer Value

Content that gives systematic instruction or provides an enlightening

experience.

EDUCATION

Content that delivers facts about something or

someone.

INFORMATION

Content that provides amusement or enjoyment.

ENTERTAINMENT

Content that acts as a stimulus

to do or feel something.

INSPIRATION

Content that is useful or beneficial through the provision of function.

UTILITY

Business Value

Content that creates awareness of your brand.

AWARENESS

Content that drives a bottom line action e.g.

purchase.

ACTION

Content that affects the way your audience thinks or feels about your brand.

PERCEPTION

Content that supports positive brand experiences

and reinforces brand affinity.

LOYALTY

Content that allows brand loyalists to express their

passion and share with their peers.

ADVOCACY

KEEP CALM

HAVE PATIENCE

AND

THANK YOU!

Our team of strategists can help your brand build a marketing growth engine.

From ongoing support and program management, to customized strategy sessions and workshops, we’ll set your brand up for success.

Strategy@NewsCred.com

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