#thinkcontent tour london: alex cheeseman
TRANSCRIPT
#ThinkContent@NewsCred
WELCOME TO THE NEWSCRED #THINKCONTENT TOUR
#ThinkContent@NewsCred
Alex CheesemanHead of International StrategyNewsCred
Head of International Strategy
Alex Cheeseman
CONTENT MARKETINGENLIGHTENMENT
CONTENT MARKETING
Content marketing is a strategic marketing approach focused on
creating and distributing valuable, content to attract and retain a clearly-defined audience – and,
ultimately, to drive bus
IT’S THE MILLENNIAL WAY
WE HAVEN’T CHANGED
5 Content Marketing Tips for 2015
12 Actionable Content Marketing Tips To Yield Sales
5 Tips for Successful Content Marketing
5 Tips to Creating a Successful Content-Marketing Campaign
5 Tips For An Effective Mobile Content Marketing Strategy
IS KING
CONTENT
BE AUTHENTIC
AND FINALLY … GO VIRAL
OH JESUS
WHAT DO YOU NEED TO DO?
DEFINITION OF MADNESS
OWNERSHIP
CONTENT IS MARKETING
Customer Value
Content that gives systematic instruction or provides an enlightening
experience.
EDUCATION
Content that delivers facts about something or
someone.
INFORMATION
Content that provides amusement or enjoyment.
ENTERTAINMENT
Content that acts as a stimulus
to do or feel something.
INSPIRATION
Content that is useful or beneficial through the provision of function.
UTILITY
Business Value
Content that creates awareness of your brand.
AWARENESS
Content that drives a bottom line action e.g.
purchase.
ACTION
Content that affects the way your audience thinks or feels about your brand.
PERCEPTION
Content that supports positive brand experiences
and reinforces brand affinity.
LOYALTY
Content that allows brand loyalists to express their
passion and share with their peers.
ADVOCACY
KEEP CALM
HAVE PATIENCE
AND
THANK YOU!
Our team of strategists can help your brand build a marketing growth engine.
From ongoing support and program management, to customized strategy sessions and workshops, we’ll set your brand up for success.
WANT TO LEARN MORE?