three pillars of a connected store webinar

we create connected stores™

Three Pillars of a Connected Store

© 2015 CloudTags - Confidential and Proprietary

What is a Connected Store?

© 2016 CloudTags

© 2015 CloudTags - Confidential and Proprietary

Why Now?Over $0.80 of every dollar spent in the store is influenced by digital

© 2015 CloudTags - Confidential and Proprietary

What A Connected Store Is Not

© 2016 CloudTags

85%

or more of the customers identified are

previously unknown in your CRM

85%

15% known

© 2015 CloudTags - Confidential and Proprietary

Three Pillars of a Connected Store

1. The Store Associate 2. Digital Content 3. Store Format

© 2016 CloudTags

The Store Associate

“Great customer experiences exist at the intersection of technology & humanity”

© 2016 CloudTags

© 2015 CloudTags - Confidential and Proprietary

© 2015 CloudTags - Confidential and Proprietary

© 2016 CloudTags

Key Performance Indicators

Shoppers receiving assistance from staff in the store with tablets are more than twice as likely to provide an email address (46% vs. 20%)

© 2016 CloudTags

Digital Content

© 2015 CloudTags - Confidential and Proprietary

© 2015 CloudTags - Confidential and Proprietary

© 2015 CloudTags - Confidential and Proprietary

© 2015 CloudTags - Confidential and Proprietary

© 2015 CloudTags - Confidential and Proprietary

© 2015 CloudTags - Confidential and Proprietary

In-Store Remarketing: Email

Click-through rate

8xthat of house list

eCRM

© 2015 CloudTags - Confidential and Proprietary

Key Performance Indicators

11

• Each additional minute spent on a tablet is associated with a $13 increase transaction value

• Shoppers who use the tablet for 15 minutes are twice as likely to purchase online later as shoppers who use the tablet for only 5 minutes

© 2015 CloudTags - Confidential and Proprietary

Key Performance Indicators

11

• Tablet use is associated with a 27% increase in average order value

• Each additional product added to the wish list is associated with a 22% increase in transaction value

© 2016 CloudTags

Store Formats

© 2015 CloudTags - Confidential and Proprietary

© 2015 CloudTags - Confidential and Proprietary

Connected Code of Conduct

All data collected is with

the knowledge, consent

and participation of the

customer.

The store will collect and

provide anonymous data

and provide customers with

the choice to opt-in or the

right to digitally explore the

store privately.

The customer and

store should share in

the benefits of the

data created.

Transparency Opt-in Equal value exchange

© 2016 CloudTags

Questions?