three years | five seconds

one man’s walk around the earth

#3yrs5secs

THREE YEARS FIVE SECONDS

THIS IS GUS.

HE’S ANADVENTURER.

HE’S GOING TO WALK AROUND THE EARTH.

His aim is to raise over£250,000 for

Save the Children.

Three Years | Five Seconds

Three years to walkthe earth

Somewhere in the world,a child dies every

!ve seconds

HE’S GOING TO ACHIEVE THIS IN UNDER THREE

YEARS, COVERING OVER 18,000 MILES ON FOOT.

1

Europe &Central Asia

2

South Asia & Australia

3

North America &

Europe

HE WILL CREATE A NEW WORLD RECORD FOR THE

FASTEST TRIP AROUND THE EARTH ON FOOT.

The route will begin in London, across Europe into the Ukraine, through Kazakhstan, into India and South East Asia, across Australia and the length of New Zealand, into and across the USA, and then up through Portugal, Spain and France before returning to London.

He’ll be undertaking the trek unsupported, with minimal equipment, using both modern and ancient innovations:

• Ventile / natural !bre clothing with bespoke tailoring and traditional crafts

• Modern solar / satellite technology to keep connected

• Hammock / basic shelters, cooking on open !res• Modern innovative pack design• Camping wild from a hammock or under the stars.

How?

How?

While on the journey, he’ll engage with interested parties

via a website in two ways

Ambient Direct

Gus will be walking an average of 30 miles per day, meaning his opportunities for direct interaction with digital and communications channels will be limited.

He will be a walking data point, constantly transmitting his location, and other key statistics. The information will be used in an appropriate way on his website and other digital channels.

AMBIENT

Direct forms of interaction will involve Gus engaging directly with a platform. His opportunities to do this will be erratic, due to the various terrains and distances he will be covering.

This means that every time he is able to engage with an online audience, it will be to gain maximum resonance.

He will also be available for interviews and other media opportunities, though these will need to be arranged around his walking schedule.

DIRECT

Gus is 27, and lives in Manchester.

IN 2010, HE WALKED THE LENGTH OF THE UK

IN UNDER 2 MONTHS.

“In walking the

length of the British

isles, I learnt more

than in my lifetime of

schooling, and how

little I know. I want

to learn all I can

about the Earth, to

share this with the

world, and to help

all its people.”

- Augustus Odysseus Cannon, January 2013

PREPARATION• Changed the shape of his feet through barefoot fell running.

• Acclimatized to temperature through wild swimming.

• Adjusted his metabolism through specialist diets and extended fasting.

• Readied mentally by punishing tests of survival, navigation and sleep deprivation.

THE CANNONINDEX 2013 2 7

Age

5’ 7”Height

10 6Weight

st lb

An Ultra-marathon:Completed in 16 hours

200 miles Coast-to-Coast

THE OPPORTUNITY

Gus will be crossing many borders, and engaging with people from many cultures.

His quest will be visible to millions of people, all keen to engage with his endeavor, through digital and traditional channels.

One man’s three year journey to cover the world on foot, to make a difference.

TRAVELPARTNERS

Of!cial AirlineOf!cial Insurance

COMMUNICATIONPARTNERS

Of!cial SmartphoneOf!cial CarrierOf!cial Camera

PERSONALPARTNERS

Of!cial GroomingOf!cial Clothing Of!cial Money(Pre Paid card for Emergencies)

SPECIALPROJECTS

We are happy to discuss anyspecial projects

Spon

sor

Oppo

rtun

itie

s

There are extensive opportunities to be involved with #3yrs5secs, so please get in touch if you would like to help. Your donation can either be cash, product, or service, so we’re more than pleased to hear your ideas.

Please support Gus.

CONTACT

• For more information about the journey, please email hello@guscannon.com

• Sponsorship, please contact jon@al!eandjon.com

Or visit www.guscannon.com for more information.

Thanks.

© Gus Cannon 2013 | An Alfie+Jon production