tiger studio at naias 2014

1 30 January 2014

TIGER STUDIO

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Auto Show Overview Cobo Hall, Detroit Michigan

January  29,  2014  

2 30 January 2014

Summary I Trends

If you like concept cars, this show was not the place to be. Despite this fact, the show was a fascinating example of automotive refinement.

As designers, the use of technology, high quality materials, durability, and subtle styling refinement examples were something to get excited about.

Following are trends that we noticed:

§  More production vehicles with matte finish exteriors

§  More small fuel efficient SUV’s, Americans like to ride high

§  Luxury brands integrating smaller SUV’s and cars into line ups

§  Materials used are higher quality and more durable

§  No room for a cheap car anymore

§  American brands continue to narrow the gap in producing high

quality vehicles that Americans want to buy.

§  Audi continues to set the bar in styling and technology integration

§  Continued electronic integration into all vehicles

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Jaguar F Type I Monochromatic Luxury

Aluminum Roll Bar

Steel Cup Holder Bottoms

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Ford Focus Hatchback I One of the better global vehicles Trend: Small segment car luxury

Rich Material - Leather

Good looking Hatch Back Standard in many small cars now - Turn signal in rear view mirrors

5 30 January 2014

Mini Cooper I Continuing to make the small car experience enjoyable Trend: Small Car Luxury

Gorgeous interior, rich materials

Surprising, like an old juke box

Realistic 3D Graphics

These guys know how to roll out a brand

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Mazda Miata I “Oldie but goodie” Trend: Continued Refinement

Wish this panel was metal instead of plastic

Highly tuned roadster inside and out – been around since 1990

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Viper 7 I High-Style Matte Finish Trend: Matte Finish and Continued Refinement

This Viper could easily be the next “Bat Mobile”

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Corvette I High-Tech Muscle, 2014 Car of the Year

Attendees could not stop staring at this vehicle Aggressive styling and stance

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Smart Car I Adding luxury to fuel economy Trends: Small car segment luxury, matte finish

Matte finish

Eye-catching aesthetic

Rich Materials – soft touch

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Volvo XC Coupe Concept Car I Incredible, surprising design details

Integrated exhaust Stripe detail LED Headlights

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Audi Cabaret I Continued Refinement and Added Technology Beautiful Door Panel - Style & Harmony of Colors

Looks like a miniature jet engine Interior is elegantly proportioned

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GMC Yukon I Sharpest style lines of show

This style line is breathtaking, makes you stop and look at it

Smart array of LED tail light configuration

This vehicle and its sibling, the Chevy Tahoe, will do very well in the market place. Best large SUV in the market.

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Mercedes Benz GLK Class I Bold Luxury

Part luxury styling & part “aviator” theme Expected rich material, bold elements

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Volvo Show Space I Best show space

Well designed, not as busy as other spaces in the show

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Ford Show Space I Most exciting gathering place in show

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Miscellaneous Images I Sites and sounds

First mustang concept car, circa 1962

As usual, news people covering the show Leader Dogs attend shows too. J

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Hope you enjoyed the presentation, Luciano. J

luciano.hernandez@tigerstudiodesign.com O: 616.931.3235