time saving strategies for managing your social presence
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Time Saving
Strategies for your Social
Presence
heather walsh inter@ctive strategist the weisse group, llc
social mediais about listening and building
comprised of yourcustomers, colleagues& potential customerscommunity
how does social media affect messaging?
consumer
message
my brand
message
my brand
consumersvs.
inter@ctive marketingtraditional marketing
It’s about quality, not quantity.Start with a strategy.
It’s not about you. It’s about them. Converse.
getting starteddevelop your strategy
why are you using social media: relationships, search equity, reputation maintenance? Gain your targeted audience’s attention? Drive traffic to your store, blog, or website? Enhance your customer services? grow email list?
how will you be social: will an individual maintain? will a team? who is on your team? what networks will you use?
what kind of content will your create, curate and share: written, video, photo, links, news, deals, coupons, inspiration, ideas
budget what can you afford: time and money?
curate your contentscan & tag
getting starteddevelop your strategy
RSS Readers Feedly
News Sources Google Alerts
Image Collecting PinterestWeb Finds List.ly
Notes, Web Finds Evernote
curate your content: rss readerfeedly
content curationFeedly
curate your content: news sourcesgoogle alerts
content curationGoogle Alerts
curate your content: imagespinterest
Pinterest content curation
curate your content: social web findslist.ly
content curationList.ly
curate your content: everythingevernote
content curationEvernote
so what social network is right foryour business?
the BIG six
facebook at-a-glance
1 billion active users
200+ million interact with a mobile device
average user generates 90 pieces of content/month
250+ million engage with Facebook through external sites (i.e. ‘liking’)
easily set-up loyalty programs and offer deals
WHY: Engage with customers, potential customers, colleagues, partners
what is edge rank?
Facebook’s “quality” score for content.
Affinity is the term given to how closely related the viewer is to the Edge creator.
Weight is the term given to the value of each Edge you interact with. Certain interactions are more valuable to your EdgeRank than others.
Decay relates to the age of the Edge. The older an Edge interaction is, the less likely it is to influence the EdgeRank.
edge rankunderstanding
Source:DylanDoes.com
• Don’t buy likes.• Ask questions of your users.
Get a conversation happening. Questions promote comments and likes, which result in greater Affinity.
• Provide value with items like coupons.
• Add rich media. Trial different types of media. What works with your community? {side note: when posting pictures, post either one or four or more at a time.}
• Test to find out when your users are going to be using Facebook.
• Opt for brand-related content.• Every once in a while, mix it up
with something funny.• Got a big product release
coming up? Be sure you build up your affinity metric for a few weeks prior. Get your customers/viewers interacting with you.
• Pay for it. Facebook Ads or Sponsored Content (with a strong call to action) are a good way of getting your Affinity metric.
how to increase your edge rank
time saving strategies
use data-driven decision making (use your insights)
schedule your posts
vary your content based on your calendar
facebookinsights
facebookinsights
facebookinsights
facebooka tale of 2 posts
facebookschedule content
facebookschedule content
facebookactivity log
twitter at-a-glance
100+ million active users
More than 50 million tweeters log in each day
More than 230 million daily tweets - up 110% since January 2011
55% interact with a mobile device - where most local searches happen
WHY: Reach existing customers and new customers, colleagues
VIEW TWITTER STATS REPORT
use data-driven decision making
be purposeful about who to follow; use twitter lists so you can scan and converse
schedule your updates
time saving strategies
your tweet reach
www.tweetreach.comdata driven content
your interactions tab
data driven content
your twitter lists
scan and converse
A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list.
your twitter listsscan and converse
industry partners/businesses
colleagues
customers
local tweeters
media sources
What kind of lists?
your twitter lists
scan and converse
your twitter lists
scan and converse
your twitter lists
scan and converse
your twitter lists
how to add a person to a twitter list
hoot suiteyour new best friend
track multiple social networks
schedule formatted content
optimize with auto schedule
search relevant content
create reports
use browser toolbar
desktop, online & mobile
integrate RSS reader, evernote, email markeing, etc.
create a social media calendar
set a schedule for yourself
to notify or not to notify: that is the question
set realistic engagement-based social media goals based on your strategy
time saving strategies
It’s about quality, not quantity.Start with a strategy.
It’s not about you. It’s about them. Converse.
next webinarmarch 19, 2013
It’s all about the IMAGE: Maximizing the Visual through
Social Media
heather walsh inter@ctive strategist the weisse group, llc twitter: hlw2skype: hlweisseemail: heather@weissegroup.comphone: 443-712-8168
www.weissegroup.com
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