tips for earning more online

Social Media Conference

21 March 2012

www.charitycomms.org.uk

#CCsocmed

Howard Lake

Fundraising UK Ltdwww.fundraising.co.uk

hlake@fundraising.co.uk

@howardlake

Top tips for earning more online

/www.flickr.com/photos/rosauraochoa/3256859352

CharityComms Social Media Conference

21 March 2012

since November 1994 since November 1994

Today

• getting started - your website & email

• three approaches– give your supporters social actions

– make your site’s action social

– curate the best content to show impact

March 2012

March 2012

1. Getting started

Photo: www.flickr.com/photos/hawee/3227480813/

The very beginning

• Get the basics of your website and email communications right

• (Re)build for mobile

Check your site works

• Add a link to one of your pages on a Facebook page. What info is picked up?

Exercise

Add social media to email

Add Facebook Like button

www.facebook.com/facebook-widgets/

• on average, six ’likes’ are needed for one donation

blog.justgiving.com/charities/what-value-a-like-on-average-5-apparently/

2. Three approaches

It’s not all about you

2.1 Offer tools on your site

• Tweet this

• Share (embed) this video

• Facebook cover images

• Email text adverts

• Banner/button ads

• ...

© 2010 Fundraising UK Ltdwww.fundraising.co.uk

Tweet yourself

• Write three tweets that your supporters can send on your behalf

• Need the code? Use clicktotweet.com.

• Try www.fairtweets.com

Exercise

2.2 Social commerce

Link supporter actions to...

20% of sponsors do this

For every person who shares a link via Facebook Connect, one person comes back to Justgiving

6 Sep - 6 Oct 2011 on JustGiving 6 Sep - 6 Oct 2011 on JustGiving

How social can you be?

• What actions on your site can you make social?

Exercise

2.3 Curation

• Search for and identify those who mention you

• Gather, edit, present and give context to focused information

Curation is...

Curation, not creation, is king

Guy Kawasaki, co-founder of Alltop

Wired UK, April 2012

• Daily email updates

• Search for– your Twittername

– hashtag

– keyword

– event name

Tweetbeep.comTweetbeep.com

Socialoomph.com Socialoomph.com

Samepoint.com Samepoint.com

Celeb’s tweet = patron

www.forceschildrenstrust.org/about-us/trustees-and-patrons.html

© 2010 Fundraising UK Ltdwww.fundraising.co.uk

On Twitter we found...

Twitter got us on BBC 1 One Show

Basic curation with Twitter

Curating Twitter

© 2010 Fundraising UK Ltdwww.fundraising.co.uk

Ask and learn in person

www.nfptweetup.org.uk

Photo: russelldavies (www.flickr.com/photos/russelldavies/375434178)

Thank you

Howard LakeFundraising UK Ltdwww.fundraising.co.ukhlake@fundraising.co.uk01206 579081

www.twitter.com/howardlakewww.twitter.com/ukfundraising