toni, molokai swim publicity report oct 2017

Toni Enderli, O7 Molokai swimpublicity report as at 5 October 2017

Molokai swim media release

Publicity wins

• Print• Online• Broadcast

Broadcast winsToni’s O7/Molokai swim featured on

Print winsCape Argus pg 1 (AM Edition)

Print winsCape Argus (Late Final)

Print winsCape Argus (Late Final)

Print winsCape Argus (AM Edition)

Print winsTygerburger (Milnerton)

Print winsTygerburger (Table View)

Kindly note:

This article appeared in the following Tygerburger publications across the country: • Table View• Milnerton

Online winskfm.co.za

Online winsLeadsa.co.za

Online winsCapetalk.co.za

Online winsPippa Hudson & Cape Talk Facebook posts

Online wins702.co.za

Online winsCTLive.info

Online winsIol.co.za

Online winsEndurohub.co.za

Online winsgoodthingsguy.com

Online winsExpresso Show YouTube channel

Online winsSABC Digital News YouTube channel

Online winsAmanzimag.co.za

Article and references appeared on the following links on the website:• http://amanzimag.co.za/category/open-water-swimming/

• http://amanzimag.co.za/category/swimming/• http://amanzimag.co.za/sa-businessman-takes-on-oceans-7/

Print HighlightsCape Argus – front page

Leap Communications achieved front page of the Cape Argus -an outstanding achievement!

Broadcast HighlightsSABC News – TV clip

Leap Communications secured an interview with SABC News. Click here to view the TV clip. Note: the

story wascarried on in English, Afrikaans and African

vernacular news bulletins

Broadcast HighlightsExpresso Morning Show – TV clip

Leap Communications secured an interview with Expresso Morning Show. Click here to

view the TV clip

Broadcast HighlightsCape Talk – radio clip

Leap Communications secured an interview with Pippa Hudson on Cape Talk. Click here to listen to the clip

PR and publicity

Publicity report

Publicity achieved as at 5 October, 2017:

Total AVE (Space value achieved): R1 213 801,19Total PR (x3) value: R3 641 403,57

Newsclip media monitoring reports

PR – added value and upcoming

• Radio Interview with Voice of the Cape – 4 October, 10:20am, live, discussing the Molokai

swim and the benefits of swimming (not included in the PR report yet)

• TV Interview with Die Groot Ontbyt, Kyknet – 28 September, to air later in October 2017

• Telephonic interview with Crush Online Magazine – 3 October, to feature on their platforms

in October

Social media – added value

Posted and promoted on Leap Communications Facebook page1 751 people reached – 263 post reactions

Social media – added value

Posted on Leap Communications Facebook page3 164 people reached, 146 post reactions

Social media – added value

Shared to Leap Communications Facebook page

Social media – added value

Shared to Leap Communications Facebook page

Social media – added value

Shared to Leap Communications Facebook page

Social media – added value

Shared to Leap Communications Facebook page

Social media – added value

Shared to Leap Communications Facebook page

Congratulations on anothersuccessful swim!