top 5 tips for great video

How to create cracking videos

5 top tips!

Why video…

• 2 billion views on YouTube each day

• 48 hours of video content is uploaded to YouTube every minute

• 20 million YouTube videos uploaded to Facebook each month

…delivers ability to connect huge groups of people online

But people only watch the good stuff…

SO, HOW DO YOU ACHIEVE ENGAGEMENT?

Tip 1 : Tell a story…

“People have forgotten how to tell a story. Stories don't have a middle or an end any more. They usually have a beginning that never stops

beginning.” Steven Spielberg

…with a beginning, middle and end

Tip 2: Make it creative…

http://www.youtube.com/watch?v=vDGrfhJH1P4…using an approach e.g. cinematic epic, user generated, news

Tip 3: Emotionally connect…

http://www.youtube.com/watch?v=pSLOnR1s74o…whether it’s heartfelt and serious or light and humorous

Tip 4: Use beautiful techniques…

http://www.youtube.com/watch?v=Vtr0c6oVvSM…camera angles, composition, lighting, audio

Tip 5: Know your audience…

Delivering return on Investment…

If it won’t engage people, don’t waste your money!

Publicis Chemistry is a full-service creative agency

We specialise in ideas to bring stories to life……high production values that

drive awareness and create chemistry

The team…

• Skilled creatives, writers, designers, developers, brand-digital strategists and account managers

• Bring in industry specialists, as required, directors, producers, editors, animators, illustrators, visual effects.

…deliver an end-to-end service: conception > creation > production > distribution

Some of our work…

https://vimeo.com/38573815

Thank you

Emmeline WoodwardGroup Account Director

Emmeline.woodward@chemistrydigital.co.uk07814 391 410