top 5 ways to increase api adoption

6!5!OR

Adam DuVander

API adoption strategies

@adamd

Your Typical Developer

junior

Chris Jason, ESPN

ESPN SportsZone Launched April 1, 1995

SO… YOU HAVE

AN API

NOW YOU:

Hackathon!

Hacker News!

AdWords?

ArmchairBuilder.com

Why do you need developers?

Sales

Business Development

Marketing

THEY MIGHT KNOW

Community

Open Source

THEY NEED CHAMPIONS

Sales Business Development

Marketing

THE SIX

Community Open Source

Jens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson

THE SIXTH

100%*

CREATE A SERVICE

THAT IS

POPULAR

Flickr user skipjack2000

THE FIRST

BIZ DEV

Jens Tärning

“PARTNER FIRST

not ecosystem first”

Customers in common

“We find that if our customers use any single integration, they are three times as likely to convert to paid.”

Scouting developers

Alessandro Suraci

“If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”

THE SECOND

SALES

Pay as You Go Pay for what you use Grows as you grow Seems fair

Tiered Traditional SaaS model Predictable Allows volume discounts

Tiered with Trial Get started for free Upgrade when you grow Devs like freemium

Most!popular!!

THE THIRD

MARKETING

SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah

HOW TO Divide by Zero

SHARE KNOWLEDGE not features

Lemon Liu

Why We Open Sourced Our Documentation

How to Convince Your Company to Go with Golang

Tutorials

Sample Apps

Client Libraries

ALSO “DOCUMENTATION”

THE FOURTH

COMMUNITY

Wilson Joseph and SimpleScott

Y Hacker News

ONLINE

OFFLINE

THE FIFTH

OPEN SOURCE

Contribute to what you use

“Library support is a weakness. I prefer to turn it into a strength by open sourcing libraries that we have to develop in Go.”

Open Source Your Product

Integrate Your Product With Open Source*

Plugins Add-ons

*FOR COMMUNITY GOOD

Open Source All You Can

Libraries Documentation

Maybe Your Secret Sauce

API