top analytics tips for improving your google adwords activity

Becky Hopkin

A Little About Me

- Becky Hopkin

- Head of Customer Strategy at Digital Gearbox

- Google Adwords Certified

That’s me!

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A beautiful relationship...

My Top Tips For Using Google Analytics To Improve Your Google Adwords Activity

Link Your Google Analyticsand Google Adwords Accounts Up To Get More Data

Tip #1

Adgroup A

Adgroup B

Adgroup C

Adgroup D

Adgroup E

Analytics Data Into Adwords

Campaign A

Campaign B

Campaign D

Campaign E

Campaign C

Campaign F

Adwords Data Into Analytics

Use Google Analytics Data To Understand How Your Google Adwords Audiences Are Engaging With Your Website

Tip #2

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Your Engagement Data

Once your Google Adwords and Analytics accounts are all linked up you are able to import the following data columns into your Google Adwords data views, from campaign to keyword level.

•Avg. Bounce Rate

•Avg. Pages / Session

•Avg. Session Duration

•% New Sessions

Avg. Bounce Rate

Avg. Pages / Session

Avg. Session Duration

% New Sessions

Use Google Analytics To Compare Your Google Adwords Traffic Performance With Other Traffic Sources

Tip #3

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Comparing against other traffic sources

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