top ten stores to see in nyc: igd guide
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© IGD 2014www.retailanalysis.igd.com | retailanalysis@igd.com | +44 1923 851 956 or +1 604 721 7064 | @retailanalysis
TOP 10 STORES TO SEE IN NEW YORK
Guide
© IGD 2014
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This guide is from IGD’s Retail Analysis service – your online source of insight on retailers, markets, channels and trends in the food, grocery and consumer goods industry
Resources include retailer and country profiles, trends and channels analysis, daily news, store visits and photos, and an interactive database of figures and forecasts
Our easy-to-use insights will help you:
• Develop stronger business plans based on robust data and analysis• Identify growth opportunities in current and future markets• Stay up-to-date on key trends shaping the industry• Better understand the future direction of leading retailers• Implement sales and marketing initiatives inspired by examples
of innovation and best practice
Hello and welcome
© IGD 2014
“With a population of over 8m, inflated daily by commuters and tourists, New York is characterised by people who are constantly moving, and eating on-the-go.
“With it being one of my favourite cities to visit, I’ve selected some of the best grocery stores I’ve seen, taking in the broad spectrum of food and food-to-go offers that define grocery retailing in New York.
“Incorporating established chains such as Whole Foods Market and Trader Joe’s, and New York staples such as Fairway Market and Balducci’s, this list also offers some surprises.
“Take a walk to Wall Street and see an outstanding food-to-go offer at leading drugstore Duane Reade, or head to the Flatiron district and take in Eataly for a taste of Italy in New York.
“What you will notice though as you walk from district-to-district is how the offer changes, with operators focused on well defined catchments, often measured in city blocks. This is neighborhood retailing at its best!”
New York: a city on the move
Source: IGD Research
Stewart SamuelProgram Director,
IGD Canada
stewart.samuel@igd.com
Call +1 604 721 7064
Follow me on Twitter@Stewart_IGD
© IGD 2014
Reasons to visit
Retailer Format Key features
Duane Reade Drugstore Unique food-to-go elements
Gourmet Garage Convenience Premium focused deli and grocery store, with focus on food-for-now and convenience
Trader Joe’s Discount Value focused discount operator
Eataly Grocery/foodservice hybrid, large format
Format blurring in action at this unique outlet
Dean & Deluca Food-to-go Premium food-to-go offer with focus on commuters
Balducci’s Gourmet on the Go Cafe
Food-to-go Premium food-to-go offer with focus on time-of-day merchandising
Whole Foods Market Supermarket Flagship store with impressive food counters, beer room
Citarella Supermarket (gourmet) Fresh fish, meat and bakery counters
Eli’s Manhattan Supermarket (gourmet) Unique concept incorporating grocery store, restaurant and wine shop
Fairway Market Supermarket Excellence in ranging, merchandising, availability and shopper engagement
Stores to see
Source: IGD Research
© IGD 2014
Where to find the stores
Source: IGD Research
1. Duane Reade
2. Gourmet Garage
3. Trader Joe’s
4. Eataly
5. Dean & Deluca
6. Balducci’s
7. Whole Foods Market
8. Citarella
9. Eli’s Manhattan
10. Fairway Market
11. Jacob K. Javits Center
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© IGD 2014
1. Duane Reade100 Broadway, New York, NY 10005
What’s special?• This location has a number of unique features,
including its ‘chop’ custom salad bar and cafe
Key features:• One of the most impressive features of this store is
the extended food service counter which runs along one side of the store, including the ‘up market cafe’ with a full service coffee offer, bakery and ‘up market chop’, its fresh customised salads offer
• Ranges have been developed to meet the needs of city workers. Chilled, frozen and grocery ranges are focused on office meal solutions – both single serve and office parties
• Within core packaged goods there is a strong emphasis on grab and go and frozen heat and eat solutions
• Store design reflects New York, featuring subway style tiles and city lamps, and a ‘Canyon of Heroes’ highlights key events/people that have featured in ticker tape parades in the city
Source: IGD Research
Store info
Why Visit? Unique food-to-go focused format , with an emphasis on lunch-time meal solutions
Store format Drugstore
Location Financial district
© IGD 2014
2. Gourmet Garage453 Broome St New York, NY 10013
What’s special?• Impressive range of food-to-go options including its
own private label ranges, sold under the “Shop like a chef” strapline, evoking its heritage as a wholesaler to restaurants
Key features:• Focus on fresh produce, meat, seafood, cheese, and
exotic and speciality food items• Offers a phone-in delivery service with same-day
delivery for orders placed before 5pm• Also offers a comprehensive catering service• Has a strong focus on the shopping experience. This
was one of the first retailers in the city to pre-pack gourmet food ranges to reduce shopper waiting times
• The Gourmet Garage cookbook has also been published to further enhance its credentials in this area
• High traffic levels at lunchtime requires focus on fast and efficient service
Source: IGD Research
Store info
Why Visit? Premium focused deli and grocery store, with focus on convenience
Store format Convenience
Location SoHo
© IGD 2014
3. Trader Joe’s675 6th Avenue, New York, NY 10011
What’s special?• Trader Joe’s has an outstanding reputation for value,
product quality and unique product ranges
Key features:• Trader Joe’s provides a unique shopping experience,
built around a strong store design identity, private label products and high level of customer service
• Along with Whole Foods Market it is the only national grocery chain with a presence in Manhattan
• Its value credentials are underpinned by its almost exclusively private label focused product range
• Limited food-to-go offer, which consists mainly of sandwiches, wraps and salads
• The store offers an extensive range of prepared foods, although all are pre-packaged. Operating costs are minimised through not having service counters
Source: IGD Research, Google
Store info
Why Visit? One of the largest Trader Joe’s in the city and a great example of the proposition
Store format Discount
Location Midtown
© IGD 2014
4. Eataly200 Fifth Avenue, New York, NY 10010
What’s special?• Eataly is a great example of format blurring in
action, with the store focused on ‘The Market’ and ‘Eat’
Key features:• Originally established in Italy in 2007, the New York
location opened in 2010. Additional locations have opened in Rome and Tokyo
• The store offers a broad range of Italian fine foods, including fresh and grocery ranges, along with 12 foodservice points
• The product range includes cheeses, pastry, pasta, dry goods, a raw beef ‘sushi’ bar and cured meats. There is also a butcher and fishmonger on the premises
• The foodservice proposition consists of both sit-down and casual eating areas
• The store is also home to the ‘La Scuola Di Eataly’ cooking school, which undertakes tastings and store tours
Source: IGD Research, Eataly
Store info
Why Visit? Italian megastore with the feel of an European market
Store format Hybrid (small supermarket and foodservice)
Location SoHo
© IGD 2014
5. Dean & Deluca620 8th Ave, New York, 10019
What’s special?• Format has been developed to meet the
breakfast and lunchtime meal solutions of city workers
Key features:• The store benefits from high traffic as it is
located within the New York Times building and directly opposite a major transit interchange
• It is renowned for its range of pastries and cakes, including ranges from locally based companies
• It also offers a broad range of food options including salad bar, sushi, sandwiches and hot food
• The store benefits from a modern design with large windows and natural light and a range of in-store seating options
• The brand has an increasingly stronger international presence following openings in the Middle East and Asia
Source: IGD Research
Store info
Why Visit? Food-to-go format from one of New York’s renowned gourmet retailers
Store format Food-to-go
Location Midtown
© IGD 2014
6. Balducci’s Gourmet On the Go8th Ave & 56th St, New York, 10019
What’s special?• Operating with the ‘Food lover’s market’
strapline, Balducci’s is recognised in the US as one of the leaders in the gourmet retailing category
Key features:• This small-format store is a variation on the
core ‘Gourmet On the Go’ concept the company has developed, and the first to open under this format
• The concept is built around breakfast and lunch meal occasions with a focus on roasted coffees, artisan breads, gourmet soups and custom made sandwiches and salads
• Menu changes by time-of-day, and benefits from strong traffic from city based workers and tourists
• The store features a contemporary design which is visually appealing
Source: IGD Research
Store info
Why Visit? Premium food-to-go offer with focus on time-of-day merchandising
Store format Food-to-go
Location Midtown
© IGD 2014
7. Whole Foods Market10 Columbus Circle, Time Warner Center, New York, 10019
What’s special?• This store brings together the key elements of the
retailer’s proposition, with an impressive range of food counters and food-to-go options
Key features:• Sushi counter, pizza oven and hot food bar are just
some of the impressive food-to-go elements. The range available is ethically diverse reflecting the broad cross-section of shoppers that visit this store
• ‘On Tap’, its in-store pub and restaurant, features an extensive range of beers and hosts events during the week
• Its ‘Whole Body’ section is larger than most of the retailer’s other locations, with many unique products featured
• The store also features an extended seating area. Many tourists visit this store given its convenient location adjacent to Central Park and other attractions
Source: IGD Research
Store info
Why Visit? Flagship store from the leading health and natural foods retailer in US
Store format Supermarket
Location Midtown
© IGD 2014
8. Citarella3rd Ave & E 75th St, New York, NY 10021 9
What’s special?• An established gourmet grocery store that has
strengths in several departments, and is a great example of a store that caters for the New York foodie
Key features:• Its heritage as a seafood market is highlighted by
an extensive fresh fish counter which forms the main focal point in the store
• Strong emphasis on product knowledge with high staffing levels ensure a great shopping experience in terms of customer service
• The main target shopper group is local residents. The store is located in an up-market area
• The store has the look and feel which you would expect from a New York deli
Source: IGD Research, Citarella
Store info
Why Visit? Outstanding reputation for fresh fish, meat and bakery
Store format Gourmet supermarket
Location Midtown
© IGD 2014
9. Eli’s Manhattan 1411 3rd Avenue, New York, NY 10028
What’s special?• European style market store, with a focus on offering
unique products alongside more recognised brands
Key features:• This is one of the most premium focused grocery
stores in New York’s Upper Eastside and offers many products that cannot be found elsewhere in Manhattan
• Chef-prepared foods are outstanding and form a key element of its catering and foodservice proposition
• Other standout departments/categories include fresh produce, cheese , soup and its Kosher bakery
• There is a strong focus on product labelling and information, with detailed cooking and/or preparation information available for most fresh products
• The ‘Taste’ restaurant and ‘W.I.N.E.’ wine shop, which are located adjacent to the store, also demonstrate the retailer’s focus on the unique and the upmarket
Source: IGD Research
Store info
Why Visit? Unique concept incorporating grocery store, restaurant and wine shop
Store format Gourmet supermarket
Location Midtown
© IGD 2014
10. Fairway Market 240 East 86th Street, New York, 10128 What’s special?
• This is a great shopping experience, with an unmatched range of products in the city, and outstanding displays supported by strong value mechanics
Key features:• Header boards are used extensively across fresh
departments, sign-posting departments and categories, engaging shoppers and providing additional information
• Its unique approach to merchandising and ranging come to life in the produce department
• Value credentials are under-pinned by a range of promotion tactics including low prices on key items, weekly promotions, four-weekly price freeze and flash sales
• This location also features the retailer’s first ‘Fairway Café To Go’ offering a range of grab and go products including bagels, fresh-roasted coffee, sandwiches, salads, and pastries
• The retailer has also developed an extensive private label offer
Source: IGD Research
Store info
Why Visit? One of the best supermarkets in the city in terms of ranging, merchandising and shopper communication
Store format Supermarket
Location Upper East Side
© IGD 2014
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