topic:context marketing presenter: theodore hien le ...research.vietnambusiness.tv/demystifying...

Topic: CONTEXT MARKETINGPresenter: THEODORE HIEN LECompany: TIKI.VN

•Utilize and maintain the context in your marketing execution.•By keeping the same context from the moment they are aware of our brand/ product to the time they visit our

site/ store, we want to deliver the right set of products to each customer.

What is context in marketing?

Unlike web, your mobile app doesn’t understand “link” in traditional way

Mobile App Problem

What we want

Install your mobile app

Open your app with the same context

If all else fails, open mobile site

DEEP LINK, UNIVERSAL LINK/ APP LINK, AND OTHER OPTIONS

HOW TO DO IT?

DEEP LINKING

•A “special” link to launch a native mobile application•Connects to a defined action in a mobile app, seamlessly linking users to relevant content•Format: myapp://

Tikivn://

Examples

Tikivn://home/search Tikivn://products/259934

UNIVERSAL LINK (iOS) | APP LINK (Android)

•Users tap a link to your website:– Redirected to your installed app without going through Safari. –If your app isn’t installed è opens your website in Safari.

•Work best with Google search results and cross-platform ads•Advantages:

Unique Secure Flexible Simple Private

Examples

Installed

Not install yet

Onelink ID (Appsflyer)

Dynamic Link (Firebase)

WHY?

•Seamless customer experience•Better tracking with cross-platform analytics