toronto tourism talk

• Terms of deal with Rogers Centre: • 5 regular season games & 3 pre-

season games over 5 yrs• Toronto tourism results:• Retention of sporting fans crossing

border• Increased revenue for sporting

events• Excited residents and visitors

Buffalo Bills in Toronto

• International Centre: world class facility

• 15th annual All About Pets Show • Canada’s largest, premiere pet

showcase • Features: 170 exhibitors • Average attendance: 33,000• Starts March 21st-March 23rd

International Centre

• Theatrical Experience for tourists

• RENT has won:

• Tony Award for Best Musical and the Pulitzer Prize

• Starting March 19th-March 22nd

Sony Centre for the Performing Arts

• David Copperfield

• March 30, 2008 (last show of year)

• Greatest illusionist of our time.

Sony Centre for the Performing Arts

• ROM Expansion:

• James and Louise Temerty Galleries of the Age of

Dinosaurs • Opened December 15, 2007 &

on to December 31, 2010 • Increased visitors during March

Break (76%)

Royal Ontario Museum

• Rock n’ Roll Entertainment:

• Foo Fighters performance

• Awarded 2008 Grammy Rock Album of the Year

• One night only performance: March 22, 2008

Air Canada Centre

• Toronto Maple Leafs vs. Boston Bruins

• March 25th, 2008• Impact of game to tourism:• Possibility of playoffs• Increased number of visitors to

watch playoff games• Increased revenue for tourism

Air Canada Centre

• Theatrical production• We Will Rock You• March 14th to May 11th 2008• Canadian premiere to tourists

Canon Theatre

• Inside Shopping Toronto LTD.• Specializing in customized up-

scale shopping excursions. • Offers: • full or half-day of shopping• sightseeing

• personal guide and stylist

Shopping Excursions for Tourists

• Torontotourism.com• Exclusive Offers:• Breakfast ‘n’ Bed rates for every

budget

• Receive a $25 Petro-Canada Gift

Card

Sleep, Drive, Shop.

• Circa night club• Opened October 4th, 2007• Biggest club in Toronto, 55,000

sqft. • Features:• Movie screening room • Ballroom• recording studio

Circa

• Cancellation of the Toronto Grand Prix

• Impact:

• $50 million hit to city economy

• Temporary job losses

• Less hotel booking, bars visits, and mall visitors.

• Loss of international and North

American broadcast audience

Toronto Grand Prix

• Article: Toronto tourism key to go pro

• Opportunity for Toronto’s tourism• Capitalize on $2 billion spent by

tourists (world) by:• Advertising in the U.S., Europe,

and world.• Spending money on waterfront• Investing in new attractions

Toronto’s Tourism

• Environment & tourism industry• Cluster members going green• Tourism Montréal two phase

plan:• Implementation of a Guide to the

Green Office

• Creation of a Montréal Tourism

Industry Green Committee

Tourism Montreal Goes Green

• 84th and final season at Yankee

Stadium • One of the most famous venues in

sports • Impact of closing:

• record breaking year for tourist

visiting • $1.3 billion new Yankee Stadium

New York City Tourism

Thank-You