torsten reil - casual connect keynote 2011
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High-End Games For Mainstream AudiencesTorsten Reil, CEO, NaturalMotion Games
@torstenreil
(c) NaturalMotion Games 2011
First StepsNeural Network and Simple Physics Engine
(c) NaturalMotion Games 2011
Learning To WalkArtificial Evolution and Biomechanics
(c) NaturalMotion Games 2011
True InteractivityEnvironment Interaction
(c) NaturalMotion Games 2011
Glue BoyVisual Effects for Pepsi
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GuinnessVisual Effects for Global Beer Brand
(c) NaturalMotion Games 2011
EuphoriaXbox 360 and PLAYSTATION 3
(c) NaturalMotion Games 2011
s
© 2011
(c) NaturalMotion Games 2011© 2011
(c) NaturalMotion Games 2011© 2011
(c) NaturalMotion Games 2011
OuttakesLarge it, large it, large it
(c) NaturalMotion Games 2011
OuttakesDo The Elephant...
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OuttakesPermission To Robot Dance... Granted
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Emergent BehaviorDon’t stand so close to me
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Inflection Point
CONSOLE QUALITY GRAPHICS AND ANIMATION, ON A MOBILE!
MULTIPLE GAMES MODES FOR A LONG-LASTING CHALLENGE + UNLOCKABLE EXTRAS!
FUN FOR EVERYONE. EASY TO PLAY… TRICKY TO MASTER! PLAY FOR 5 OR 50 MINUTES, IT JUST GETS BETTER!
One
Top 10 Worldwide
(c) NaturalMotion Games 2011
GAME FACTSKeyFeature
ReleaseDate
TargetAudience
Number Of Players
Existing Fan Base
Backbreaker already has over5.5 million users worldwide
Multiplayer will be added as a free update post launch
MalesAges 10-35
Available now. iOS and Android.
This time YOU tackle!
(c) NaturalMotion Games 2011
The proven arcade action formula that led to 6 million downloads of Backbreaker has been
adapted to another hard-hitting sport. It’s pure, distilled excitement as you pull off dekes
and spin-o-ramas on your way to slotting the puck in the top corner.
Taking advantage of the power available in the latest generation of smart
phones, Icebreaker will blow you away with effects such as player reflections,
self-shadowing and console quality lighting effects
Hard-hitting smashes – created with NaturalMotion’s
Endorphin™ simulation technology. High-end motion
capture data for fluid, responsive animations on the ice,
all procedurally blended with NaturalMotion’s
Morpheme™ – an Xbox 360/PS3 engine running on
iPhone!
(c) NaturalMotion Games 2011
®
(c) NaturalMotion Games 2011
(c) NaturalMotion Games 2011
Stats
Four consecutive Top 5 hits
>9 Million downloads
Biggest new sports IP on iOS
Backbreaker, Backbreaker 2, Icebreaker, Jenga
(c) NaturalMotion Games 2011
DefinitionsCasual vs Hardcore
cas-u-al [kazh-oo-uhl]:Simple rules and controls, easy to learn, short sessions,2D graphics
hard-core [hahrd-kohr]:
Complex rules and controls, challenging, long sessions,high-end 3D visuals
(c) NaturalMotion Games 2011
DefinitionsCasual vs Hardcore
2D graphics high-end 3D visuals
cas-u-al [kazh-oo-uhl]: hard-core [hahrd-kohr]:
(c) NaturalMotion Games 2011
Video GamesEver-Increasing Production Quality on Consoles
19851972 2010
Pong Super Mario Bros Gran Turismo 5
1996
Super Mario 64
(c) NaturalMotion Games 2011
Animated MoviesEver-Increasing Production Quality
19941937 1995 2003
Snow White Lion King Toy Story Finding Nemo
2001
Monsters Inc
1995
(c) NaturalMotion Games 2011
Animated MoviesFrom Lion King To Toy Story
19941937 2003
Snow White
Lion King Toy Story
Finding Nemo
2001
Monsters Inc
1995
(c) NaturalMotion Games 2011
The mainstream wants to be
wowed!
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Performance ExplosionSmartphones and tablets
“It’s unquestionable that within a very short time, we’re going to have portable cell phones that are more powerful than the current-gen consoles.”John Carmack, id Software
(c) NaturalMotion Games 2011
Imagination TechnologiesPerformance Explosion
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Mobile Overtaking Console (source: NVIDIA)Performance Explosion
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Mass-Market AdoptionHigh-End Graphics Hardware Exploding
Adoption Rate
We’re only ~20% up the curve…
grap
hics
Source: Imagination Technologies
(c) NaturalMotion Games 2011
What does this mean for the mainstream games market?
(c) NaturalMotion Games 2011
New IPs on MobileMainstream
F2PPaid
2D
High-end
(c) NaturalMotion Games 2011
New IPs on MobileMainstream
F2PPaid
2D
High-end
(c) NaturalMotion Games 2011
High-End GamesEconomics
Return On Investment
Infinity Blade*: Development cost: $2m App Store revenue: $11m+
ROI: >5x
NaturalMotion Games titles: ROI: >5x
* Source: Epic Games
(c) NaturalMotion Games 2011
Revenues and ROIPeople Pay For Quality
Production Value
ROIRevenue
(c) NaturalMotion Games 2011
Revenues and ROIWowing Billions Of People
Production Value
ROIRevenue
(c) NaturalMotion Games 2011
High-End GamesThe Mainstream Market is Shifting Fast
Make deliberate investments now:
Invest in production Invest in technology Invest in differentiated, high-quality content
Create compelling, rich experiences that engage a mainstream audience
(c) NaturalMotion Games 2011
Intuitive ControlsEngagement
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Intuitive ControlsEngagement
+ =
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No Gas – Just BrakingReal Racing
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Less Is MoreControls
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Control Iterations - Too Many ButtonsLessons From Backbreaker
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Solution - Fewer ButtonsLessons From Backbreaker
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Learning CurveToo Hard
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Learning CurveJust Right
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High Drop-Off in Level 4Learning Curve
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High Drop-Off in Level 4Learning Curve
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How Do I Jump?Learning Curve
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SolutionLearning Curve
Before
After
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From Here...Learning Curve
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To HereLearning Curve
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Orientation and NavigationWhere Am I?
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Infinity Blade - Touch, But Don’t LookNavigation
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Realism and BelievabilityThe Uncanny Valley
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Uncanny ValleyPolar Express
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Uncanny Valley
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Uncanny Valley
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Uncanny Valley
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Uncanny Valley
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Realism and BelievabilityThe Uncanny Valley
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Mainstream Audiences Are More DemandingThe Uncanny Valley
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Solution: Helmets and Masks!Uncanny Valley
(c) NaturalMotion Games 2011
Solution: Real ActorsUncanny Valley
(c) NaturalMotion Games 2011
Solution: StyliseUncanny Valley
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Solution: StyliseUncanny Valley
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Solution: Non-Human CharactersUncanny Valley
(c) NaturalMotion Games 2011
New IPs on MobileMainstream
F2PPaid
2D
High-end
(c) NaturalMotion Games 2011
Freemium Now Dominant Business ModelPaid vs F2P
(c) NaturalMotion Games 2011
New IPs on MobileMainstream
F2PPaid
2D
High-end
(c) NaturalMotion Games 2011
New IPs on MobileMainstream
F2PPaid
2D
High-end
(c) NaturalMotion Games 2011
New IPs on MobileMainstream
F2PPaid
2D
High-end
@torstenreil
www.naturalmotiongames.com
www.slideshare.com/naturalmotion
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