tour & taxis - 14 & 15 march 2014. [pias] group founded in 1982 by kenny gates and michel...

Tour & Taxis - 14 & 15 March 2014

[PIAS] Group

Founded in 1982 by Kenny Gates and Michel Lambot

Belgian company (headquarters in Brussels)

Biggest independent Record Label in Europe

250 collaborators worldwide

An international network

Established in 2008

Unique live music events for 500 to 15.000 people

One off locations

Paris, Amsterdam, Brussels, Madrid, Berlin, Dublin

Brand activation opportunities around artist and performances

Cutting edge technology activations

What is [PIAS] Nites ?

From the intimate [small events]

Monthly/Bi Monthly club events in established clubs

2 to 3 acts on the bill

Focus on showcasing new and emerging talents

Intimate pre-album release show by established artists

to the EXTREME [1 BIG /YEAR]

Every year in Tour & Taxis (Brussels) and other cities in Europe

Up to 10.000 people/day

Eclectic mix of artists

Special locations, incredible artists & experiences, lifetime memories

They have performed at [PIAS] Nites

45% 55% 6% 8% 7%8%

8%21%

6%9%6%

3%

8%

Target audience

Abroad: 10%

20-40 yo

Passionate about music and technology

Open-minded party people

Higher income than average

[PIAS] controls the bars

Pouring rights fully available

Strong media partners

Total value > 150 000€

Strong marketing campaigns

> 20 000€ postering investment in small and big formats

> 100 000 flyers

> 50 000 subscribers to our newsletters

Ads on Facebook, Google, YouTube, …

Pure FM and Studio Brussels broadcasting and interviewing artists live

Marketing campaigns with Fnac, Ticketnet, Sherpa, Skynet, …

Brand opportunities

[PIAS] maintains a unique relationship with the performers

Content creation and transmission

Bespoke production opportunities

Artist presence, backstage, interviews, meet & greet

Unlimited opportunities to present and activate new technologies

[PIAS] Media provides technology and music strategy for brand partners

Case Study: Vedett

What [PIAS] developpedTake a picture in the Vedett Automatic Studio and find it instantly on Facebook

Vedett briefingThink out of the box

Case Study: ING

What has [PIAS] designedCommunication with prospects before, during and after the eventOn site, subscribe on our computers in a relax zone area inside a Lion cage, get 2 free tracks and try to win a signed guitar by all artists

ING briefingGet people to subscribe to ING online bank account after the event. Make data collection an enjoyable part of the event

Other sponsor activations

VedettTake up the challenge and try to beat your friends at Vedett ping-pong !

LottoWin a VIP package and experience [PIAS] Nites like a millionaire !

Sponsor visibility

WRISTBANDS SCREENS CUPS T-SHIRTS

Extended branding opportunities including

TOKENS

VIP Area

THE PLACE TO BE for our partners, VIPs, artists and journalists.

Info & table booking : vip@piasnites.com

Sponsor Package

Price: 25 000€

Sectoral exclusivity

Logo on flyers, posters, website, mailings, …

On site visibility and/or location for activation

50 regular tickets and 20 VIP tickets / day

15% discount on extra tickets

Logo on print campaigns & 3m² banners : 10 000€

Logo on wristbands : 3000€

Logo on T-Shirts : 3000€

Ads on giant screens (min 5x / night) : 2000€

Logo on drink tokens : 2000€

Logo on 20 000 reusable cups (1 color) : 4000€

Options

Contact

PROMOTER

Alexandre PINCHARTAlexandre.pinchart@pias.com+32 (0)479 47 54 94

SPONSORING MANAGER

Lorenzo SERRAlorenzo@libertinesupersport.be+32 (0)498 92 12 48