tourism is like a snowfall. during a blizzard, there is a lot going on…. streets are...

Tourism

is like a snowfall

During a blizzard, there is a lot going on….

Streets are crowded….waiting time is longer….there is cleanup to be done

Tourism is very high

lots of visitorscrowded streets longer waits for restaurantsoverbooked flights and hotelsCleanup to be done after

Ex: Winter Olympics

During normal snowfalls, things are steady….

Tourism’s peak season / high season

• June to August

When it snows sometimes or sporadically….

Tourism’s off-peak season

Some touristsNo real strain on the region

No snowfall…No snowfall…

Tourism’s low seasonTourism’s low season

The future looks brightThe future looks bright

• Increased discretionary income

• Increased amount of leisure time

• Higher education

• Technology

• Healthier people

• Travel promotions and marketing stimulate interest

Challenges Facing TourismChallenges Facing Tourism

o War & Political UnrestWar & Political Unrest9/119/11terrorist threatsterrorist threatssafety & securitysafety & security

o PandemicsPandemicsSARSSARSH1N1H1N1

World Issues

SurfaceSurfaceo Highway and road maintenanceHighway and road maintenanceo Rising gas pricesRising gas priceso Car rentals should offer smaller, fuel-efficient carsCar rentals should offer smaller, fuel-efficient carso Trains expensive to maintain / government providing capital Trains expensive to maintain / government providing capital

AirAiro High competition because of deregulationHigh competition because of deregulationo Merging of airlines (United and Continental)Merging of airlines (United and Continental)o Rising fuel costs; security issues…Rising fuel costs; security issues…

CruiseCruiseo overcome myths of cruisingovercome myths of cruisingo focus on empty-nesters and baby boomersfocus on empty-nesters and baby boomerso change meals to match health trendschange meals to match health trends

Transportation

Changing trendsChanging trends

o Facilities to meet needs of people with disabilities, older clients…Facilities to meet needs of people with disabilities, older clients…

o Eco-friendlyEco-friendly

Accommodations

o TaxesTaxeso Fluctuating currency ratesFluctuating currency rateso Recession…Recession…

Economic Conditions

o Parks Canada has to balance needs of Parks Canada has to balance needs of tourists with need to preserve parkstourists with need to preserve parks

Sustainable Tourism

o Children of the ‘information age’Children of the ‘information age’o Sophisticated, educated travellers / aware of the Sophisticated, educated travellers / aware of the

market and the competitionmarket and the competitiono Two thirds of travellers make arrangements on Two thirds of travellers make arrangements on

the internetthe interneto Changing travel patterns – from planning far in Changing travel patterns – from planning far in

advance to last-minute tripsadvance to last-minute trips

Technology