tourism is like a snowfall. during a blizzard, there is a lot going on…. streets are...
TRANSCRIPT
Tourism
is like a snowfall
During a blizzard, there is a lot going on….
Streets are crowded….waiting time is longer….there is cleanup to be done
Tourism is very high
lots of visitorscrowded streets longer waits for restaurantsoverbooked flights and hotelsCleanup to be done after
Ex: Winter Olympics
During normal snowfalls, things are steady….
Tourism’s peak season / high season
• June to August
When it snows sometimes or sporadically….
Tourism’s off-peak season
Some touristsNo real strain on the region
No snowfall…No snowfall…
Tourism’s low seasonTourism’s low season
The future looks brightThe future looks bright
• Increased discretionary income
• Increased amount of leisure time
• Higher education
• Technology
• Healthier people
• Travel promotions and marketing stimulate interest
Challenges Facing TourismChallenges Facing Tourism
o War & Political UnrestWar & Political Unrest9/119/11terrorist threatsterrorist threatssafety & securitysafety & security
o PandemicsPandemicsSARSSARSH1N1H1N1
World Issues
SurfaceSurfaceo Highway and road maintenanceHighway and road maintenanceo Rising gas pricesRising gas priceso Car rentals should offer smaller, fuel-efficient carsCar rentals should offer smaller, fuel-efficient carso Trains expensive to maintain / government providing capital Trains expensive to maintain / government providing capital
AirAiro High competition because of deregulationHigh competition because of deregulationo Merging of airlines (United and Continental)Merging of airlines (United and Continental)o Rising fuel costs; security issues…Rising fuel costs; security issues…
CruiseCruiseo overcome myths of cruisingovercome myths of cruisingo focus on empty-nesters and baby boomersfocus on empty-nesters and baby boomerso change meals to match health trendschange meals to match health trends
Transportation
Changing trendsChanging trends
o Facilities to meet needs of people with disabilities, older clients…Facilities to meet needs of people with disabilities, older clients…
o Eco-friendlyEco-friendly
Accommodations
o TaxesTaxeso Fluctuating currency ratesFluctuating currency rateso Recession…Recession…
Economic Conditions
o Parks Canada has to balance needs of Parks Canada has to balance needs of tourists with need to preserve parkstourists with need to preserve parks
Sustainable Tourism
o Children of the ‘information age’Children of the ‘information age’o Sophisticated, educated travellers / aware of the Sophisticated, educated travellers / aware of the
market and the competitionmarket and the competitiono Two thirds of travellers make arrangements on Two thirds of travellers make arrangements on
the internetthe interneto Changing travel patterns – from planning far in Changing travel patterns – from planning far in
advance to last-minute tripsadvance to last-minute trips
Technology