transforming business with cognitive apis: what innovative business strategies cognitive apis...
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What Innovative Business Strategies Cognitive APIs Facilitate
Manish GoyalHead of Product ManagementIBM Watson Developer Cloud
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Competitors will continue to accelerate disruption and blur the lines among categories
“The biggest threat is new competitors that aren’t yet classified as competitors.”
—Piotr Ruszowski, chief marketing officer,Mondial Assistance, Poland
expect more competitors from outside their industry, while only 29 percent expect more competition from within their industry.
54%of CxOs
SOURCE Redefining Boundaries: Insights from the IBM Global C-‐suite Study,” IBM Institute for Business Value, September 2015
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Three- to five-year strategiesfor CxOs:
They’ll be hampered by limited insights when only:
CxOs sense the opportunity, but are limited by lack of visibility
80 percent are set on being the first to market with innovation
66 percent plan to focus more on customers as individuals
81 percent expect to shift to more digital, virtual client engagement models
51 percent draw on customer feedback
39 percent draw from adjacent industries
29 percent draw from blogs and social media sites
SOURCES Redefining Boundaries: Insights from the IBM Global C-‐suite Study,” IBM Institute for Business Value, September 2015.
Data that’s coming
Customer recordsTransactional systemsPredictive modelsInstitutional expertiseOperational systems
NewsEventsGeospatialWeatherSocial media
Internet of ThingsSensory dataImagesVideoSpeech
Data outside your firewall
Data you possess +
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+
Digital intelligence provides enterprises competitive advantage
Structured and active Unstructured and dark
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Add completely new abilities to your business technologies
Programmable computing responds to requests and makes determinations, analyzing data according to predefined parameters.
Cognitive systems
interact with humans naturally to interpret data,
learning from virtually every interaction and proposing new possibilities through probabilistic reasoning.
Shift technology’s role
from enabler to advisor
Cognitive business The next evolution of human
and systems capabilities, where technology enhances, scales and accelerates
human expertise7
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Today’s industry leaders recognize the gap in their organizations’ abilities
50%say available data limits confidence in strategic decisions
95%plan to invest in cognitive
Healthcare
SOURCES cited in notes
believe they can’t deliver on consumer expectations
94%plan to invest in cognitive
Retail
60% 30%say the quality of data is insufficient for business model innovation
98%plan to invest in cognitive
Insurance
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Seize opportunities for disruption before your competitors do
Amplify knowledge,reimagine workflows
Transform the enterprise
Cog
nitiv
e B
usin
ess
Accelerate learning andscale expertiseInstitute processes and operations with learningbuilt in
Deepen relationships through interactive, personal engagement
Develop applications, products and services that read, see, talk, hear and learn
Discover and explore intelligently to unlock new business models and accelerate evolution
Become indispensable to users and customers
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Become indispensable to users and customers
Elemental PathToys that genuinely interact with children
The vision We can change the way that children learn by changing the way they play.
The disruptionElemental Path built the first WiFi-enabled toy that holds conversations with kids—responding to questions with developmentally appropriate content.
The result: CogniToys can evolve over time to take on a unique personality based on a child’s interactions, helping her develop language and mathematics skills.
Educational content framework
IBM Watson™ APIs
IBM Watson Developer Cloud+ +
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The vision Garner the collective intelligence of shoppers everywhere to identify trends
The disruptionDeliver daily feeds of fresh shopping insights into what products are trending, why, and where trends are headed
IBM Watson TrendGift guide for holiday heroes
Become indispensable to users and customers
The result: More personalized customer experience and service
Social networks, blogs, forums, comments, ratings, and reviews
IBM Watson APIs
IBM Watson Developer Cloud+ +
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ROSS IntelligencePower through legal research
The vision Enable lawyers to perform comprehensive legal research more quickly and effectively than ever before
The disruptionDraw from legislation, case law and secondary sources, answering natural-language queries with citations and recommended reading, monitoring law developments 24x7 and alerting researchers to relevant changes
The result: Reduced research time from hours to seconds, allowing teams to service more clients, with clients seeing lower legal fees
Entire body of law
IBM Watson APIs
IBM Watson Developer Cloud+ +
Amplify knowledge,reimagine workflows
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The visionImprove the accuracy of supply chain forecasting with a deeper understanding of how weather, local events, and social media can predict customer behavior
The disruptionHyper-localized insights that are now built into supply chain models
A retailerCreating a cognitive supply chain
The result: Decreased demand-forecasting errors by 50 percent
Supply chain operational data
TwitterThe Weather Company
Local events
IBM Watson APIs+ +
Amplify knowledge,reimagine workflows
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IBM Technical Support ServicesDelivering accurate answers instantly
The vision Shorten the distance between issue and resolution by elevating the expertise of the Technical Support Services (TSS) organization
The disruptionEnable agents and customers to ask questions about problems in natural language and receive solutions prioritized based on the likelihood of success
The result: Stronger customer relationships driven by reduced call time and increased rates of first-time fixes
Technical support knowledge bases
IBM Watson APIs+
Amplify knowledge,reimagine workflows
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Baylor College of MedicineAccelerate disease treatment research
The vision We can identify a new path for generating scientific questions to accelerate the development of new, effective treatments for disease.
The disruptionWatson technology assisted researchers by reading 70,000 scientific articles to find new proteins that could be helpful in the fight against cancer.
Baylor Knowledge Integration Toolkit
Medical journals
IBM Watson Discovery Advisor™+ +
The result: Seven new proteins were identified in less time than it historically took to discover one.
Transform the enterprise
Let cognitive abilities take root to set disruption in motion.
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“IBM’s Watson is already being used to apply cognitive computing in a wide range of industries and technologies, from education to banking to winemaking to urban planning, and so much more.” Fast Company
“Cognitive everything—by 2018, over 50 percent of developer teams will embed cognitive services in their apps (versus 1 percent today), providing U.S. enterprises with over USD$60 billion in annual savings in 2020.” IDC
“We wanted it to be more personal and intuitive with natural language…. the results change dramatically as more questions are asked. And customers can ask questions which would not be possible with filters.” Cal Bouchard, The North Face
SOURCES cited in notes
The cognitive era is here. You must be an active participant in it to be a beneficiary of it.
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Welcome to the cognitive era
Join us on the journey
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Q&A Session
Questions on Cognitive Computing?
Submit on-screen
We’ll be answering your questions shortly!
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Next StepsUpcoming Sessions in Thought Leadership Webinar Series:
http://www.pages03.net/ibmwatson/thought-leadership-web-series/
Your Cognitive Future Part I - The Evolution of Cognitive Computing:
http://www.pages03.net/ibmwatson/the-evolution-of-cognitive-computing/
Your Cognitive Future Part II - Kick Starting Your Cognitive Journey:
http://www.pages03.net/ibmwatson/kick-start-your-cognitive-journey/
Thanks for attending!
Manish GoyalHead of Product, Watson Developer Cloud
IBM Watson Group
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To outthink challenges, competitors and limits, you must conceive of new opportunities you couldn’t imagine before.
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Cognitive systems are fundamentally different from what you have today
Adapt and make sense of all data;; “read” text, “see” images and “hear” natural speech with context
Understand
Reason Interpret information, organize it and offer explanations of what it means, with rationale for the conclusions
Learn Accumulate data and derive insight at every interaction, perpetually
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Think of all that has been accomplished using only
a fraction of the available data
Unlock the possibilities.
Cognitive computing unlocks the potential in all data
What answers lie in the 88% that is dark?1
By the year 2020, about 1.7 MB of new information will be created every second, for every human being on the planet.2
SOURCES cited in notes
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The vision We can improve the effectiveness of Bumrungrad oncologists overloaded with patients and strapped for time to customize treatments based on the latest medical research.
The disruptionThe expertise of the very best oncologists from Memorial Sloan Kettering is now in the hands of physicians.
Amplify knowledge,reimagine workflows
Bumrungrad International HospitalElevate the ability of physicians
The result:More than one million patients received more informed, personalized treatment plans.
Patient data Memorial Sloan Kettering cancer expertise
IBM Watson for Oncology+ +
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Enhance, scale and accelerate human expertise to empower all people, all roles.
Go beyond analysis to hypothesis, conclusion and action—in weeks instead of months or years
Collate decades of knowledge and data to create an evidence-based, virtual advisor and elevate entire
teams to the level of your best experts
Teach your system to learn and uncover patterns and insights from all kinds of information such as research data, images and notes
Build workflows that can be coached by humans to grow ever more effective, safe or productive with each interaction
Pick your starting point
Evaluate and curate data and knowledge
Ready your organization
Apply cognitive technology
Enhance and expand
“I want to become indispensable to users and customers.”Build cognitive apps today with Watson APIs
Select the appropriate Watson APIs to build your cognitive app;; identify the knowledge and content to form a knowledge base - collect both internal and external data sources.
Configure and train new cognitive applications.
Test and validate your new cognitive app through end user engagement.
Validate usage benefits. Deploy and expand to other domains across the organization.
“I want to amplify knowledge and reimagine workflows.”Give workflows cognitive capabilities
Locate and curate data;; identify gaps and prepare for integration with existing systems.
Define the community and implementation plan –emphasizing the newvalue from cognitive workflows.
Deploy and manage, while driving usage and iterative learning.
Decide if the cognitive workflow you’ve deployed creates new opportunities for further development and adoption.
“I want to transform the enterprise.”Construct a cognitive system
Complete formal strategy assessment. Collect, ingest, curate, annotate and build out enterprise-wide taxonomies and ontologies.
Adopt and invent all-new processes, content and roles that will enable you to think and act differently in a cognitive era.
Define and execute staged roll-out. Instrument metrics and KPIs.
Collect and address metrics and KPIs. Periodically update functionality and training to tune for new content. When ready, deploy and expand to other domains.
Assess your foundation Data Development Hybrid cloud
infrastructure Security Education
Develop your cognitive strategy
Identify a problem to solve that will lead to critical breakthrough
opportunities.
Cast a vision. State a clear use case, secure
executive support, plan for adoption and
deployment.
Champion a new culture. Prepare
people for new ways of collaborating with
technology.
How to begin your cognitive journey
Give workflows cognitive capabilities
DataIBM Watson Developer Cloud IBM Bluemix®
IBM Watson Ecosystem
Build cognitive applications today with Watson APIs
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Data
IBM Cognitive Business Solutions Watson Engagement Advisor Watson Health
Watson Discovery Advisor IBM Power Systems™ and Storage
IBM Global Technology Services
Construct a cognitive system
Activate cognitive technology in your business with the right ingredients
Hybrid Cloud Infrastructure (SoftLayer®, IBM Systems)
Security Intelligence (QRadar®)
DataIBM Marketing and Commerce clouds IBM advanced analytics solutions Partner apps, Powered by Watson
IBM Internet of Things FoundationWatson Explorer
IBM Global Business ServicesIBM Global Technology Services
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