travel agency (venture lab 2012 pitch)

Travel Agency Project Pitch

Headline

Provide exceptional Travel Services which fits every pocket!

Problem

Most Travel Services too focused on either locations or target group defined by allowed budget.This leads to a problem when you actually want to explore all possible options (locations, price, options) without using many services.

Solution

Deliver Travel Agency service which has more locations covered, more amenities, and provide all options, from economy to luxury

Why now

More people are beginning to use online sites for Travel planning & booking. Providing a service with more locations covered and selection of destinations for all budgets will attract users which are open for any options.It is a matter of time when similar Travel Agency service will appear.

Market Size

About 0,1% of country population per month. For example for European Union it's about 500k orders per month.

Competition

Travelocity - http://www.travelocity.comExpedia - http//www.expedia.com 

Product

Online Travel Agency with big set of locations and travel options Roadmap:Phase 1: Initial set of features with destinations for markets with small competition Phase 2: Full feature set with destinations for all markets

Business Model

Tourist bookingsReferral fees for other businesses 

Customer Acquisition Plan

Social networks as the most effective service for this type of businessWord of mouth (after initial SEM campaign)