travel agency (venture lab 2012 pitch)
TRANSCRIPT
Travel Agency Project Pitch
Headline
Provide exceptional Travel Services which fits every pocket!
Problem
Most Travel Services too focused on either locations or target group defined by allowed budget.This leads to a problem when you actually want to explore all possible options (locations, price, options) without using many services.
Solution
Deliver Travel Agency service which has more locations covered, more amenities, and provide all options, from economy to luxury
Why now
More people are beginning to use online sites for Travel planning & booking. Providing a service with more locations covered and selection of destinations for all budgets will attract users which are open for any options.It is a matter of time when similar Travel Agency service will appear.
Market Size
About 0,1% of country population per month. For example for European Union it's about 500k orders per month.
Competition
Travelocity - http://www.travelocity.comExpedia - http//www.expedia.com
Product
Online Travel Agency with big set of locations and travel options Roadmap:Phase 1: Initial set of features with destinations for markets with small competition Phase 2: Full feature set with destinations for all markets
Business Model
Tourist bookingsReferral fees for other businesses
Customer Acquisition Plan
Social networks as the most effective service for this type of businessWord of mouth (after initial SEM campaign)