truphone, ubuntu, metaswitch, telestax dangerous demo and presentation at tadsummit

A World Without Borders

Joint DemonstrationTAD SummitIstanbul 2014

James BodyHead of Research & Development

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Introduction

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Hello World!

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Introduction to Truphone

❖ Formed 2006 by James Tagg

❖ Software Cellular Network – selling enabling technology to MNOs

❖ Became an operator – TRUPHONE - ‘Eat our own dogfood’

❖ Initially an ‘Over The Top’ (OTT) player

❖ Bought GSM Mobile Network Assets from 2008 onwards

❖ Full member of GSMA

❖ New CEO – Steve Robertson (ex-BT Openreach) joined 8/2011

❖ Strength today – circa 850 employees globally

“Truphone – it’s changing the way we communicate”– Network Manager, Nasdaq 100 Biotech Company

IN COMMERCIAL CONFIDENCE© 2013 Truphone. Version 1.0.

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

❖ In 2001 our founder couldn’t get a mobile signal at his farmhouse in Kent

❖ And he couldn’t behave like normal when doing international business

❖ He questioned why traditional mobile networks were slow to evolve and address the challenges faced by business and individuals

❖ He formed Truphone to address these challenges

❖ Originally an OTT Mobile VoIP play❖ That evolved into the World’s First

Global Mobile Network Operator!

❖ Truphone is now a global enterprise

❖ Around 100 Employees in offices across 10 countries

❖ Official Technology Partner for Caterham F1, Vitesse Arnhem and Volvo Ocean Yacht Race

❖ Clients cover FTSE 100 and Fortune 500

❖ Redefined geography with unique innovative products and service

❖ Scalable technology infrastructure built withblue chip providers

From pasture… …to pit-lane

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Why are Applications so important to Truphone?

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Section

© STL Partners 2014

Service Differentiation

13 November 2014© 2013 Truphone. Version 1.0.

Applications and their functionality are a major driver in the selection process for major corporate customers.Truphone Mobile recording allowed Truphone to win major contracts which were unimaginable previously

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Live Demo?

Too Many Lego™ Slides!

X

What is needed here….

Show REAL capabilities

DANGEROUS DEMOS!

AIM

To rapidly build a joint demonstration showing of real life capabilities of TAD ecosystem components

Truphone- Mobile numbers- Core network- Lookups and SMS (via API)

Canonical- Cloud OS with Orchestration- Live Dashboard

Metaswitch- Project Clearwater - Cloud based IMS

Telestax- Application server (with Development Interface)

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

The Demo Team

Demo Team

• Truphone– James Body

• Canonical– Artur Tyloch

• Metaswitch– Paul Drew

• Telestax– Jean Deruelle

• (Plus supporting cast of thousands)

13 November 2014© 2013 Truphone. Version 1.0.

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Artur Tyloch

We are the company

behind Ubuntu.

Canonical

UbuntuThe Dominant Cloud

OS

Cloud OrchestrationJuju, Maas, Landscape

OpenStack#1 Private Cloud Distribution

Professional Services

World-ClassEnterprise Support

What we offer

Developers choose Ubuntu

Public guests OpenStack hostsSources: Various, Consolidated clouds* Source: OpenStack Survey 2014

* Sources: Scalr, Rightscale, Microsoft. Includes usage on AWS, Azure, Rackspace, ** Grey indicates Red Hat Enterprise Linux market share

Ubuntu is the platform of innovation1

IaaSOpenstac

k:

Cinder

Nova

Neutron

Horizon

Glance

Ceph

Swift

Big Data

SDN PaaSHadoop

Horton

Works

Couch

Mongo

Storm

Spark

Nicira

BigSwitch

Midokura

Plumgrid

Juniper(OpenContrail

)

Cloud

Foundry

Heroku

EngineYard

ActiveState

All share Ubuntu as a default platform

MAAS

PHYSICALPROVISIONING

+DYNAMIC

RE-PURPOSING

3 complementary automation tools

APPLICATIONDEPLOYMEN

T+

SCALING

ADMINISTRATION+

AUDIT+

COMPLIANCE

19

4 it knows how to scale them

1 Juju is the conductor of server apps

3 it knows how to hook them together

2 it knows how to deploy them

5 it orchestrates them.

What is Juju?

When you deliverWe enable you

❖ On any cloud…

❖ On Premise

❖ On Bare metal

❖ For demos

❖ For testing

❖ For real

❖ On any OS

RestComm

RestComm

Dashing.io

Requirements: 15 VMs

Phone numbers redirection

2 IMS

4 Your data, application

5 Dashboard, analytics

1

3 IVR

Moving to production: +6 VM

Monitoring

2 Log Management

1

3 NTP

Call +44 7417 89 19xx

No magic:2 months 30min

(inc. deployment)

Summary

Technologies 20

VM Deployments 21

Call +44 7417 89 19xx

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Show Cloud

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Paul Drew

THE BRAINS OF THE NEW GLOBAL NETWORK

METASWITCH NETWORKS

THE BRAINS OF THE NEW GLOBAL NETWORK

Paul Drew October 2014Metaswitch Networks | Proprietary and confidential | © 2014 |

Metaswitch: the BRAINS OF THE NEW GLOBAL NETWORK

▪ Unmatched Communication Software DNA

– 30+ years of software development; broad portfolio

– proven business model; financial stability

▪ Cloud, NFV, SDN leadership – Industry experts, first-to-market virtualized

applications

▪ 650 employees– High retention of engineering expertise– Innovative, agile development methods

▪ 1000+ global customers– Service Providers– Equipment Manufacturers– Large Enterprises

▪ Built on– Innovation– Quality Engineering– Reliability– Exceptional customer support

Metaswitch Networks | Proprietary and confidential | © 2014 |

The Network Brains are On The Move…

COMMODITY COMPUTE COMMODITY STORAGE COMMODITY SWITCHING

SERVICE INTELLIGENCENETWORK INTELLIGENCE

Metaswitch Networks | Proprietary and confidential | © 2014 |

…FROM DEDICATED HARDWARE APPLIANCES TO PRIVATE AND PUBLIC CLOUDS

INTELLIGENT SOFTWARE

GENERIC HARDWARE

Project Clearwater – VoIP in the Cloud

The Cloud

Open Source

Open Standard APIs

+

+ =

Massively scalable, very low cost,

IMS-basedmass-market VoIP services platform

designed from the ground up to leverage

the Cloud

Business ModelInnovation

+

www.projectclearwater.org

Demo

Clearwater

Mobile

Metaswitch Networks | Proprietary and confidential | © 2014 |

API AS

HTTP Restful APIs

Voice Survey

Application

Restcomm

IMS Core

Dashboard.io

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Jean Deruelle

DEMO

Time to grab your phones and INTERACT!

Join Us for a Drink

Dial

+44-741789-19xx (Where 19xx is your Year of Birth)

Note: Does not work on Avea

Demo Phase 1: Show Real Live World Interaction

> Welcome> Determine favorite drink

- Beer- Wine- Soft Drink

> Check for underage drinkers > Select preferred drink > HLR lookup/playback caller info > Send SMS token for drink back to caller > Display result in real time on Dashboard

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

Switch Screen

Demo Phase 2: Show Scaling Under Load

> Engage test traffic generator- Call set up with simulated media

> Increase traffic load exponentially > Show load balancing and scaling > New nodes spawned as load increases > Target: 10 k concurrent inbound calls

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

The Future?

© 2013 Truphone Limited. All Rights Reserved. November 13, 2014

James Body

Head of R&D

UK: +44 74088 49622

US: +1 443 977 6128

AU: +61 466 927 683

NL: +31 629 710 683

HK: +852 514 98995

DE: +49 1529 0004 691

PL: +48 732 406 625

ES: +34 668103 427

james.body@truphone.com