twelve terrific tips to get your e-mails opened and read

Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237

Welcome to the……

Featuring:Bob Negen,

Whizbang Training

Twelve Terrific Tips Twelve Terrific Tips To Get Your E-Mails To Get Your E-Mails Opened And ReadOpened And Read

67% stop shopping because of

‘‘Perceived Indifference’Perceived Indifference’

Build Your Customer Database!

Now that you’ve got their contact information..

Communicate!“It’s not your customer’s job to remember you, it’s your job to be remembered!”

- Bob Negen

Build relationships with the people in

your database.

Start the relationship

off right!

Repetition + Frequency

+ Value

How it All Connects

Content is King

Understand the business you’re in…

It’s all about the customer…• Information of interest to them• Solutions to their problems

Build Your Emotional Bank Account

But don’t forget to sell your products

and services!

Email MarketingEmail Marketing

How Often?• Short and often beats long and infrequent

• Daily ideas

• Weekly (probably ideal for most of you)

• Bi-weekly or monthly

Subject LineMake it interesting enough to get your e-mail opened.

• Benefit: “Lose Thirty Pounds In 30 Days…”• Intrigue: “Sleep In Your Customer’s Bed…”• Question: “Is She or Isn’t She?”• News: “Just In - ________”• Fear Of Loss: “Act Now Or _____”

Which would YOU open?

A. March NewsletterB. Great Ideas for Your Easter Table

A. Daphne’s FramingB. 10 Inexpensive Ways to Save Your Child’s Artwork

The From Line• Name your newsletter

• Use the most recognizable name Company name, your name

• Don’t duplicate From and Subject

From: Bob’s BoutiqueSubject: Bob’s Boutique Newsletter

From: Bob’s Boutique BulletinSubject: Spring’s Hottest Color Trends

Writing Great Emails• Write to one person (create your avatar)• Make it from a person – YOU.• Add personality – your strategic persona• Make the BIG SWITCHo me to you, features to benefits

• Make it “scanable”• One main “call to action”• Encourage interaction – links, surveys

How do I incorporate what I just learned to market my store and increase store

traffic?

An easy-to-use digital marketing system which

enables independent retailers to grow store traffic & sales

The Solution

Q: What is TrafficBuilder?

A: A centralized library of marketing & product content for

the industry.

A few of our vendors…

Add your own text

Drag and drop images from content library

Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237See a live example

Snap In The Box & Online Photo Albums

Independent Retailer Pricing

• Bronze - $49.00/month

• Silver - $99.00 – includes reserve from Facebook

• 3 month commitment, then month to month

However…….

Your special link! http://ow.ly/4W038

Shannon, Customer Care

Your special link! http://ow.ly/4W038

Thank You!Email Bob: bob@whizbangtraining.com

Email Crystal: Crystal.vilkaitis@snapretail.comWhizbang Training Page: http://facebook.com/whizbangtraining

SnapRetail Page: http://facebook.com/snapretail

Customer Care: 877-459-SNAP (7627)Shannon’s Email: Shannon.Green@snapretail.com

Shannon’s direct : 412-545-9142

Questions?

twelve terrific tips to get your e-mails opened and read

email marketing

email bob

shannons email

address email crystal

bobs boutique subject

bobs boutique newsletter

subject line

customer information

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