twitter

BREANNA WESTON

BREANNA@DIGITALNATIVESCOACH.COM

(503) 567-8402

Twitter

HTTP://WWW.MACKCOLLIER.COM/COST-OF-SOCIAL-MEDIA-IN-2012/

Twitter

What is Twitter?

● Social media tool● Microblogging platform● Text based● Public and time-sensitive

● Share and send posts of less than 140 characters● http://mashable.com/guidebook/twitter/

Lingo

● Tweet – a post● Retweet – reposting someone else’s post● #hashtag – spread information and organize it● #followfriday – suggestions for who to follow, done

on fridays

Layout

● News Feed - Home● Notifications● Discover● Profile - Me● Search● Direct Messages● Settings● New features: pin to top, profile photo

3rd Party Applications

● • Twellow: Find people in your industry to follow and connect with using this Twitter yellow pages guide. You can find more Twitter directories here.

● • Tweetbeep: Keep track of your brand reputation by getting alerts through email when your brand is mentioned on Twitter.

● • Tweetmeme: Put a button on your blog that allows your readers to more easily retweet your posts.

● • Hashdictionary: Keep track of conversations that include hashtags on Twitter.

● • Hootsuite: Save time by sending messages to all of your social networks at once.

● • Twitter Grader: A site that ranks your influence in the Twitter world based on an algorithm. You can see where you stand in your town, city, state or country, as well.

● • Tweetlater: Schedule tweets so that they are published automatically in the future. It’s a real time saver.

● Tweetstats: a statistical tracking tool.

Social Media Tool

● Set objectives and gather statistics● Become a resource or expert● Advertise your handle

○ Email signature○ Website○ Newsletter○ Blog ○ Presentation○ Business card

● Be authentic, unique, interesting – content is king. ● Tweet often (3-10 times per day)● Be consistent● Engage don’t just sell● It takes time to build credibility● http://www.mackcollier.com/cost-of-social-media-in-2012/

Meeting Schedulers, Project Management and Other Tools

Domains, Web Hosting, Management

● Dream Host● Go Daddy

● Google Apps for Businesses● Yahoo! Small Businesses

● Analytics

Web Design

● General to Specific● W3C School● Web Colors● Codeacademy

Graphics

GimpPixlrPicMonkeyInstagramFlickr

Meeting Schedulers

● Doodle● Meet-o-matic● App for Gmail● Outlook

Online Project Management

● G Drive● Basecamp● OfficeMedium● PBWorks● Zoho Projects

Others

● Cloud Storage - DropBox● Digital Business Cards – CardFlick● Survey Builders – SurveyMonkey● File Conversion – Zamzar● Video Conference – Skype● Accounting Software – GNUCash● POS – Square● http://mashable.com/2008/09/21/270-online-

business-tools/