uc riverside 2013 recap report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

UC Riverside Summer Session Print and Online Outreach

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, an Online Editorial

Posting, and Dedicated Emailing were all utilized to promote UC Riverside’s Summer Session program.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a

marketing tool to promote UC Riverside’s Summer Sessions 2013 program through print advertising. We also distributed flyers at Campus Circle screening events.

Print ad in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Print ad in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising A variety of banner ads appeared on our website, campuscircle.com. The banner ads

had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 143,000 unique visitors. Clicks – 2,429.

Banner Advertising Stats Banner advertising appeared on our website, campuscircle.com. The banner ads had a

95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 143,000 unique visitors. Clicks – 2,429.

Dedicated Email – 3X

Delivered to – 25,000 Campus Circle

Members

Newsletter Advertising Weekly for 4 months

Delivered to – 25,000 Campus Circle

Members

UC Riverside Editorial on campuscircle.com

Page Views – 519,000/month Unique Visitors – 143,000/month