ucbchl - top social media efforts we can learn from

Social Media Efforts Peer Learning

LIST BUILDING

Story Telling

My California Story.org

Story Telling

Using Video – Educating (through humor)

www.youtube.com/watch?v=ZHRC30ZWGHA

CHPC 5

Microtargeting a community

Building your Broadcast Network - Advocacy

Lobby Day 2010 A Tree Falls & Everyone Hears

CHPC 6

Building your Broadcast Network - Education

CHPC 7

Try Something New on Lots of Platforms for Fundraising

New WaysTo Engage & Build Teams / Community

TwitterCelebrityWebsite Payoff

Piece by Piece….

Building your team - Advocacy on Facebook? Twitter? JUST ADD IT IN…

Here’s the Talking Points…

Now, Take it to Facebook…

Now, Take it to Twitter…

My E-Patient Twitter Success Story

When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was…"Twitter."

Twitter leads to diagnosis and treatment:The Story of Erin Turner

19UCB CHL

New Media

Success20UCB CHL

http://www.youtube.com/watch?v=1tWmfRSGoMc

1. Mother reads story USA Today re: wrist pain2. Tells daughter about news story3. Daughter participates in #wristpain

tweet chat hosted by Mayo Clinic4. Talks with same doctor from news story

and reviews Mayo site for information5. Makes appointment with doc6. Diagnosis made, surgery within 24 hrs7. Blog post about experience, which

further spreads information…

Twitter leads to diagnosis and treatment The Story of Erin Turner

Dr. Richard Berger

21UCB CHL

RESULTS:Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business

22UCB CHL

“It Gets Better” – Putting the tools to workCandorTimelinessEase of access

CHPC 23

Not sure what to measure? Ask the CDC

CDC.GOV/Metrics

CHPC 24

Define how YOU want to be measured

Slide 25

Dan Cohen, PrincipalFull Court Press Communications

dan@fcpcommunications.com@DCSTPAUL / @FullCourt Press

510-465-8294

Ana-Marie JonesCARD – Collaborating Agencies Responding to

Disaster@CARDCanHelp & @MsDuctTape

AMJ@CardCanHelp.org