ucommerce marketing foundation - xmas edition

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Introduction

Marketing Foundation Explained: Advertise – Act – Award

Practical Examples:- Free Shipping for orders over X amount- Discount Items / Reduced prices- Product Bundles- Promo Codes

7 Ideas on How to Kick Start the Christmas Season(Some coding required)

ABOUT SØREN SPROGØ

THE THREE A’S

Marketing Foundation Explained

Advertise – Act – Award

DEMO

Free Shipping for orders over X amount

Discount Items / Reduced prices

Product Bundles

Promo Codes

…find more examples on our YouTube channel

FREE SHIPPING

DISCOUNT ITEMS

PRODUCT BUNDLES

PROMO CODES

7 IDEAS FOR XMAS

7 IDEAS FOR XMAS

#1:

Identify customers who hasn’t bought in 6 month.

Make a 10% off, time limited discount code.

Snail Mail a Christmas card with the discount code to those customers.

7 IDEAS FOR XMAS

#2:

Do a Flash Sale / Popup Sale on specific items or categories.

“Santa’s little helper has gone nuts with a price gun in our warehouse. For the next 24 hours there’s 10% off on all socks!”

7 IDEAS FOR XMAS

#3:

Do an automatic Xmas Calendar.

Plan a discount on a specific item eachday until Christmas.

7 IDEAS FOR XMAS

#4:

Christmas Themed Product Bundles

“Buy these two items and we’ll addSome cute Xmas Antlers to your orderfor free!”

7 IDEAS FOR XMAS

#5:

Add a time limited banner to your site advertisingwhen’s the last shipping date before Christmas.Or other typical customer service Xmas questions.

Have the same campaign add “Free Gift Wrapping”to all orders and automatically expire on December 2x.

7 IDEAS FOR XMAS

#6:

Discount codes are brilliant for offline marketing!

7 IDEAS FOR XMAS

#7:

Identify blogs / websites sending you traffic & orders to you.(Google Analytics > Traffic Sources > Sources > Referrals, sort after Transactions)

Generate a time limited 10% off discount code for each site.

Mail it to the site owner with a “Thank you”-note.Do a PS saying he/she’s welcome to share it with the readers.

The Discount Code will expire, but the link you get will most likely last forever!

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