understanding and using social media presentation slides
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UnderstandingandUsingSocialNetworking
forPersonnelCommunicationandEducation
ArrowheadEMSAssociation2010
Duluth,Minnesota
GregFriese,MS,NREMTP
@gfriese question/commentaboutArrowheadEMS
Commentabout#ArrowEMS presentation
eps411.com/arrowEMS
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My2010Themes
Content
Connecting
Ideas
Freeandeasytousetoolsto
connectwithcompany
ersonnel to deliver education
buildcommunity,share
information,andanswer
questions.
5reasonsto
mediafad
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Idonthavetime #1
Nobodycares #2
Idontcare #3
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Bosswontapprove #4
Obligatedtodosomething #5
GetStarted!
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Tools
Facebook
Blog
Email
TwitterYouTube
RSSReader
SocialMediaJumpKit
7StepActionPlan
1. Personalaccounts
2. Establishahub
3. Initiateafewspokes
4. Monitorconversation
5. Shareandrespond
6. Emulatebestpractices
7. Askquestions
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JargonandLingo
SocialNetworking
??
?
??
?
You Me
??
?
??
?
SocialMedia
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QuantityofInteraction
, ,
followers
QualityofInteraction
??
?
??
?
You Me
??
?
??
?
Presence
Yourname/agencyhere
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Hub
Spokes
HistoryofSocialMedia
IndependentofIndependentof
spaceandortimespaceandortime
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BulletinBoards
Email
JonLee
Emailisprettycool
Hey,
Didyougetemail?
Doyouthinkthiswillcatchon?
SocialNetworks
?
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SocialNetworks
SocialNetworks
IsEverybodyDoingit?
900,000EMS
Professionals
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FollowtheNumbers(10/2009)
Ning Facebook
. , ,
EMSConnect.com 5,590 20,129
JEMSConnect.com 9,041 14,246
FollowtheNumbers(01/2010)
Ning Facebook
. , ,
EMSConnect.com 6,017 26,967
JEMSConnect.com 9,516 23,113
SocialMedia
http://www.flickr.com/photos/mandymaarten/503716476
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DevelopandDistribute
#1Communicate Value
SocialMediaDistribution
Wewantthemtoknowtheseare
servicesweprovidemanyarefree
andwewantthemtotakeadvantage
o t et ingst ecityo ers, ecause
theyrethetaxpayers,
MarisaRamirezRamos
PIOandfireandlifesafetyeducationspecialist
MesaFireDepartment
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#2CommunityLookingforYou
TwitterFollowers
Facebook
FansBuffaloFD 9600+
Bartlett TNFD 658
DCFireEMS 840
LAFD 6463
SouthOrange Rescue 1220
#3Official Presence
Official Presence
Isyourorganizationwatching
forthesequestions?
Howwouldyourespond?
Canyourespond?
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Whichisofficial?
#4DirectInteraction
SpeakDirectlytoPublic
Idontwanttocreateatotal
dependenceonthenewsmediato
getour
message
out.
Iwant
to
reachpeoplewheretheyare
mobile,PDAs,cellphones.
MarkBasnight,CharlotteFireDepartmentPIO
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#5NoBarrierstoEntry
FreeSocialMediaTools
Facebook
Wordpress.com
Blogger
Twitter
YouTube
Flickr
Talkshoe
Blog
Talk
Radio
SocialNetworkingandTraining
SubjectMatter
Expert
Audience
Audience
Audience
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EducationandTraining
Improve
Replace
Presence ForEducators
1.1. FacebookFacebook
2.2. LinkedInLinkedIn
3.3. Course YouTubeCourse YouTube ChannelChannel
4.4.Course BlogCourse Blog
5.5.Course Image CollectionCourse Image Collection
StudentsExpectPresence
Instructornamehere
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StudentRecruitment
RoleModeling
WidenyourProfessionalNetwork
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SocialMedia Activities
1.1. Video assessment and treatment skillsVideo assessment and treatment skills
2.2. Photograph best practicesPhotograph best practices.. Blo writin activitiesBlo writin activities
4.4. Read and comment on blogsRead and comment on blogs
5.5. Create a podcastCreate a podcast
6.6. Comment on aComment on a podcastpodcast
7.7. Host a CE webinarHost a CE webinar
PrivacyIssues
Friend/FollowerRequests
Areyouon
Facebook?
Nothank
you.
Students,Interns,Patients, Caregivers,Co
workers,Supervisors,OtherHealthcare
Providers,Vendors???
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PatientContacts
Identifiers
InternetUsagePolicy
SocialMediaPolicy
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RoleModeling
SocialMediaBehaviors
DoNot:
Complainaboutagencyorassignments
Engageinatinappropriatetimes
ShareconfidentialInformation
Defameorslander
Useprofanity
SocialMediaBehaviors
Do:
Bepolite
Offerhelp
Participate
Engageintelligently
Benonconfrontational
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Monitoring
Jointhe Conversation
EstablishOfficialPresence
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TwitterSearch(search.twitter.com)
TwitterSearchRSS
RSSFeedReader
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GoogleAlerts
OverSharingInformation
SearchResults
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NegativeOverSharing
PositiveOverSharing
Yournamehere
Whatis
your
top
5?
Summary
Communicatevalue
Communitylookingforyou
Officialpresence
Directinteraction
Nobarrierstoentry
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