understanding why before voip after voip it team it doesn’t need to be this way. knowledge is...
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Understanding Why
Before VoIP After VoIP
IT TEAM IT TEAM
It Doesn’t Need To Be This Way. Knowledge is Power.
2
Agenda
A better way to improve productivity
Why IP telephony & UC
In the Beginning - The unexpected truth
Barriers - IP telephony or What?
1,200 companies -60% underestimated cost. Don’t be next. Find out why?
Which Paradigm are we working from?
10 Questions that can save you money and stress.
4
Why Migrate to IP Telephony and Unified
Communications
1. Cost savings
2. Higher Productivity
3. Improved Service Levels
4. Future technology
5. No more or costly support costs.
“The important dividing line will be between those who see VoIP as just a new way to do the same old thing and those who use it to rethink their entire business”
5
Key Components To Your Success.Migrate To Unified Communications With Confidence
Allocating More Budget On Application and Training While Ensuring An Optimized Local Area Network For Convergence
Network Foundation:Wiring & Switches
Gear:Computers, IP Phones,
Video, Printers, Cell
Applications:Data, Voice,
Unified Communications
Inve
stm
ent
Ret
urn
On
In
vest
men
t
KN
OW
LE
DG
E
Focus
Optimize For Convergence
6
How It All Started Great Offering, Challenging Experience.
Let’s Packetize Voice and Put On The Data Network?
“Voice Is Just Another Application”
Facts:
•VoIP started in mid 90’s driven by Data Invention - Vocaltech.
• Data Network Manufacturers established standard deployment method for Business.
7
LAN Topology Option - Separate Networks for Voice and Data
Separate Voice and Data switch networks centrally converged.
InternetInternet
One Network
PSTNPSTN
8
Typical Deployment
InternetInternet
One Network
One Paths
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Existing Voice Infrastructure Not Used
From the RJ45 wall plug to an IP phone with a computer connected to the back of the IP phone.
10
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
InternetInternet
Voice Out
Voice In
The Three Second Test?
Time
Voice and Data Requirements Are Very DifferentVoice is the Only Highly Sensitive User Requirement.
IP Phone
Threshold
Data Packets
Additional Users and/or application creating additional demand on network
Change Network Switches To Add Bandwidth to handle changing load requirements ensuring voice quality.
Every user impacts other users on LAN
Potential Voice Quality Issues
More Pronounced Voice Quality Issues.
Gateway, router or firewall
IP PBX
PSTN
PSTN
Data
Acceptable User Experience User waits three seconds for an email file to open
Voice
Unacceptable Experience User can’t understand person on other end for three seconds.
11
Challenges of a distributed topology
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Internet PSTN
Every device and user behavior impacts every other user on a distributed data topology
12
The Experience
UC and IP Telephony Applications Compelling
But
How It’s Offered Creating
Challenges!
15
Barriers Are Justified
“60% of 1,400 companies under estimated LAN readiness Costs.”
What do you think the cost per port was?
$421 per port.
17
Industry Paradigm Established
Manufacturers of technology create solutions from a technology out perspective.
At times, this perspective results in not fully appreciating customer requirements to have technology working in the real life situations
Voice on data LANs is one such paradigm.
18
Customer Paradigm
Customer want UC and IPT valueWhat required to ensure good user experience?What Does IP voice really need?Reduce Risk & Cost while delivering value.
“We can't solve problems by using the same kind of thinking we used when we created them.”
Einstein
19
Customer Want IP Telephony AndThey Also Want What They Always Had.
Value of UC and IPT
Lower TCO
Quality of Service
Highly Reliable
Voice Continuity
No Disruption
Easy Management
?
Layering Voice on Data
?????
22
What does Voice Need? Through-put or bandwidth
G.711u 64.0 kbps 20 ms 1.0 ms 174.40 kbps
2 datagrams (40 ms)
4.40
G.711a 64.0 kbps 20 ms 1.0ms 174.40 kbps
2 datagrams (40 ms)
4.40
G.726 32.0 kbps 20 ms 1.0 ms 110.40 kbps
2 datagrams (40 ms)
4.22
G.729 G.729A 8.0 kbps 20 ms 25.0 ms 62.40 kbps 2 datagrams (40 ms)
4.07
G.723.1-MPMLQ 6.3 kbps 30 ms 67.5 ms 43.73 kbps 3 datagrams (60 ms)
3.87
G.723.1-ACELP 5.3 kbps 30 ms 67.5 ms 41.6 kbps 3 datagrams (60 ms)
3.69
Default data rate
Default datagram
Size
Packet delay
Combined Bandwidth
Two Rows
Default Jitter Buffer Delay
Theoretical Maximum
MOS
Voice does not need a lot of bandwidth it requires the immediate availability of bandwidth.
23
Cisco, A Leader in Business Networking. UniPhyer Topology Delivers on Guidelines..
Theoretically sounds simple but practically speaking….
26
It’s Not Good Enough Any More
CAT 5 Cable – 24AWG
CAT 3 Cable – 24AWG
They want to keep you in the dark. Warning it may cost you big!
28
Does this makes sense to you?
No Two LANs Are Alike
Size Creates Complexity
Unpredictable Traffic Pattern
Standard, Ideal Topology For Voice.
Same Regardless of Size
Predictable & Proven Reliable.
VoIP Has Us Using Unpredictable vs. Predictable
SIMPLECOMPLEX
29
What Does It Mean To You?
Data network supporting data needsDistributed topology built for near-time delivery
Point-to-point ensuring quality of serviceNo data network dependencyRepeatable, predictable, scalable
30
Giving Customers What They Want.
Value of UC and IPT
Lower TCO
Quality of Service
Highly Reliable
Voice Continuity
No Disruption
Easy Management
?
Layering Voice on Data
ComplimentingVoice with Data
!? !? !? !? !? !
31
Cisco, A Leader in Business Networking. UniPhyer Topology Delivers on Guidelines..
Point to point – no sources of delay
No Echo Problems
Point to point – Packet Always On
Time.No Jitter Problems
Point to point – Packet Always In
Order.No Packet Loss
Voice Quality –Guaranteed!
32
Separate Networks for Voice and Data
Why separate data network vs. using voice infrastructure?
InternetInternet
One Network
PSTNPSTN
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
34
Technology Innovation
Traditional Data SwitchLimited Reach - 300 ft.Cabling Requirement - Minimum of 2 pairs
Data Switch Designed for VoiceExtended Reach - 1,200 ft plus.Only One Pair Required for Ethernet and PoE.
35
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack Center
PinsRJ11 Cable From Wall
Jack To Digital or Analog Phone
PSTN
Delivering On Voice Quality.Leverage Proven Infrastructure, Eliminate Risk, Reduce Cost, Optimize User Experience
Old Telephony Today
New Telephony Tomorrow Leveraging Proven Voice Infrastructure
UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft.
PSTN/ Internet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Point To Point
VV
36
Desk Top
Simplicity is the Ultimate Sophistication. Ethernet And Power Over a Single Pair With Over 1,200 ft reach.
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
PSTN
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
PSTN
Existing Telephony Wiring
Closets
37
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
“One Network, Two Paths – No Compromise.”Compliment & Extend Existing Data Network
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
InternetInternet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Voice OutVoice In
IP Phone
PhyAdapter
Leveraging proven point-to-point topology
Ethernet & PoE on single pair with over 1,200 ft. reach.
Every user impacts other users on LAN
One Network….Two Paths
Data Path Voice Path
Enabling Other POE IP Devices
access points, speakers, cameras, entry devices
“The management of our converged network is simple
Reggie Alvares
VP Operations
“The management of our converged network is simple
Reggie Alvares
VP Operations
Optimizing Your Local Area Network for Voice and Data Convergence.
Data Packets
Voice Packets
Central Convergence
Point-to-PointBuilt For Voice
PSTN
PSTN
38
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
InternetInternet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Voice Out
Voice In
Time
ThresholdData files may take longer to open
Data Packets
Time
Threshold
Voice Packets
Plenty of Bandwidth offering Quality of Service regardless of data load or changes
IP Phone
PhyAdapter
Every user impacts other users on LAN
Voice QoS assured regardless of data going over threshold
One Network
Two PathsData Path Voice Path
No Stress Network Management
PSTN
PSTN
39
InternetInternet
Every user impacts other users on LAN
One Network
Two PathsData Path
Future Proof Network?
PSTN
PSTN
Convergence Today, But What's Next?
10/100 data Switch
40
InternetInternet
Every user impacts other users on LAN
One Network
Two PathsData Path
Future Proof Network?
PSTN
PSTN
Convergence Today, But What's Next?
Replace 10/100 data Switch with 10/100 Data Switches with PoE & Qos
41
InternetInternet
Every user impacts other users on LAN
One Network
Two PathsData Path
Future Proof Network?
PSTN
PSTN
Convergence Today, But What's Next?
Replace 10/100 Data Switches with PoE & Qos With 1GB data switches with PoE & QoS
Replace 10/100 IP Phone with Gig IP Phone.
42
InternetInternet
Every user impacts other users on LAN
One Network
Two PathsData Path
Future Proof Network?
PSTN
PSTN
Convergence Today, But What's Next?
Replace 1GB data switches with PoE & QoS With ???? Data Switches with PoE & Qos
Replace Gig IP Phone with ?? IP Phone
43
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
InternetInternet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
IP Phone
PhyAdapter
Every user impacts other users on LAN
One Network
Two PathsData Path Voice Path
Future Proof Network?
PSTN
PSTN
Gigabit, 10 Gigabit No Problem, Lower Cost
Need Gigabit
44
Future Proof Network
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
InternetInternet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
IP Phone
PhyAdapter
Every user impacts other users on LAN
One Network
Two PathsData Path Voice Path
PSTNPSTN
Need Gigabit
Cisco IP Phone CP-7971G #17038
Cisco IP Phone CP-7971G
(CP-7971G - Cisco IP Phone CP-7971G Eight-line Executive Business Phone) Details Sku Weight
Price New:
Like New:
CP-7971G-GE
Cisco IP Phone CP-7971G-GE
CP-7971G-GE - Cisco IP Phone CP-7971G-GE Eight-line Executive Business Phone
New: US $ 425.00 Like New: US $ 325.00
Cisco IP Phone CP-7971G #17038
CP-7971G-GE
Cisco IP Phone CP-7971G-GE
CP-7971G-GE - Cisco IP Phone CP-7971G-GE Eight-line Executive Business Phone
New: US $ 425.00 Like New: US $ 325.00
Gigabit Phone up to $100 more
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MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days
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Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.
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MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99
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MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days
$13,401.99
Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.
Compare
Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)
MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99
Compare
Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports
MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days $13,401.99
Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.
Compare
Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch
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MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99
Compare
Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports
MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days $13,401.99
Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.
Compare
Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)
MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99
Compare
Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports
MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days
$13,401.99
Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.
Compare
Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)
MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99
Compare
Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports
MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days
$13,401.99
Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.
Compare
Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)
MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99
Compare
Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports
MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days $13,401.99
Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.
Compare
Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)
MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99
Compare
Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch
48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports
MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days $13,401.99
$5,000 difference
45
Voice With Data Convergence Better For Customers
•Lower Total Cost of Ownership
•Leverage proven infrastructure
•Non-disruptive deployment
•Easy plug-and-play deployment
•Quick, overnight deployment
•Graceful migration –IT Brand Protection.
•Voice continuity regardless of LAN
•Simple UPS management
•Dedicated Physical Path for Voice, no configuration required.
•QoS guaranteed regardless of Data loads.
•Repeatable, Predictable, Scalable
•Guaranteed Pricing, Timing and QoS
•Better Return on Investment
•Higher Total Cost of Ownership
•Replace or add new cabling
•Disrupt business and data network
•Expertise required to configure & manage
•IT Team Brand Risk
•Long deployment cycle
•Rip and replace solution
•Voice outages issues
•Complicated UPS strategy
•Complex configuration required to create a VLAN for voice QoS.
•Voice QoS Through Continual management and monitor networks
•. No Two LAN’s Are Alike
•No Guarantees
Voice With Data - New Voice On Data - Old
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