unit 1 research: coca cola brand history

John Stith Pemberton

8th July 1831 – August 16, 1888

“Delicious and refreshing drink - 1886”.

This is a Secondary Research

• http://en.wikipedia.org/wiki/Coca-Cola

United States

“Enjoy that refreshing new feeling”

USP brand name timeline

20/01/12 “Thirst Knows No Season”

20/01/12

The history of coca cola’s.

• Frank Mason Robinso• The trademark “Coca Cola” his

own handwriting.

“A Refreshing Idea”.

20/01/12

Timeline USP Brand image

• Talk about how brand name image has not changed add to script on frank

• http://memory.loc.gov/ammem/ccmphtml/colahist.html

• http://www.boredpanda.com/21-log...

”Be Really Refreshed”.

Features of Coca Cola drink

20/01/12

Bottle Shape

• www.cocacola.co.uk “Good To The Last Drop”.

Secret Formula

20/01/12 • Sourced from Coca cola site.

“Cant Beat The Real Thing”.

Mission,Vision and values

• http://www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html

• The Coca‑Cola Company Mission

• Our mission is:

• To refresh the world - in mind, body and spirit

• To inspire moments of optimism - through our brands and actions

• To create value and make a difference everywhere we engage

Coca Cola’s Advertising 1886-2012

20/01/12 “It’s the real thing coke”.

Changes in print advertising

Coca Cola poll

20/01/12

Qualitative Data. Quantitative Data.

First TV Advert

“Have A Coke And Smile”.• Youtube.com-screen grab

Newest Advert

• “Around The Corner FromAnywhere”.• CocaCola.co.uk

Primary Research

Source:Facebook.com

• “The Pause That Refreshes”.

Biggest rivals

20/01/12

Rivals

• Source: http://www.contrib.andrew.cmu.edu/~jwilder/project%20abstract.html

Dispute.

• http://www.guardian.co.uk/media/video/2009/feb/18/duffy-diet-coke-ad

Dispute

• Coke Follows Thirst Everywhere• http://www.flickr.com/photos/silvery/800429320/