1. SOCIAL MEDIA MONITORING REPORTNOVEMBER 09-23 2011PEPSI versus COCA-COLA InRev Systems 2011 1

2. This research was carried out using Simplify360 Simplify360 is a web based social mediaengagement and analytics platform that offers a one stop solution to the socialmedia needs of a business and lets you engage with your customers and interpret your social presence Simplify360 provides an easy to use platform for tracking and listening to Simplify360 lets youwhat people are talking about your analyse the social mediabrand in social communitiespresence of your brand bygiving you actionable With Simplify360 you can not only insightslisten to what your customers aretalking about your brand but also engage with them! InRev Systems 2011 2 3. COMPETITIVE INTELLIGENCE InRev Systems 20113 4. CONVERSATIONS 1090 754 758Overall 508PositiveNegative 167Neutral19254165PepsiCoca-Cola* Twitter conversations only from India whilethe conversations fromthe other channels are globalCoca-Cola has more brand prominence than Pepsi InRev Systems 2011 4 5. SENTIMENTS18% 25% 3%8% Neutral Negative Positive 67% 79% Pepsi Coca-Cola* Twitter conversations only from India whilethe conversations fromthe other channels are Pepsi is more HATED than Coca-Colaglobal InRev Systems 20115 6. CHANNELS1%1%1%1% Discussions Blogs97% 97%Facebook Videos Twitter News1%1% PepsiCoca-Cola Twitter contributes to most of the conversations for both the brand InRev Systems 2011 6 7. TWITTER AGE-GROUP DEMOGRAPHICS2% 2% 7%13% 36-4536%48%26-35 18-25 13-1749% 43%Pepsi Coca-Cola Considering globaltwitter conversations InRev Systems 2011 7 8. TWITTER AGE-GROUP DEMOGRAPHICSThere is not much difference for Pepsi7%10% in the Twitter age group demography16%between India and the world35%36-4535%26-35 18-2534%13-1742% 21%Pepsi Coca-Cola Considering twitterconversationsIndians tweeting about Coca-Cola are much more mature than only from India that of Coca-Cola in the global scenario InRev Systems 20118 9. TWITTER GENDER DEMOGRAPHICS 77%79%23% 21% Considering globaltwitter conversations InRev Systems 2011 9 10. TWITTER GENDER DEMOGRAPHICS 62% 59% 38%41% There is not much differencebetween the gender brandConsidering twitter conversationspatronage between Pepsionly from Indiaand Coca-Cola InRev Systems 201110 11. BRAND LOCALIZATION Pepsi has more brand buzz in India InRev Systems 201111 12. TWITTER BRAND LOCALIZATION80% 80%82 tweets29 tweets13% 10% 10%7% MumbaiPune OthersMumbai Pune Others InRev Systems 201112 13. GET COMPETITIVE INTELLIGENCEPepsi is comparativelystronger in Facebook Coca-Cola iscomparativelystronger in Blogs and Twitter InRev Systems 2011 13 14. CHANNEL INSIGHTS InRev Systems 2011 14 15. The tweet Why cant we have Coke and Pepsi in the same restaurant? got many retweets A white Coca-Cola can? tweet got huge buzzCoca-Cola got associated with Kolaveri BIG time Seems like some rumor on Pepsis spreading in the social media InRev Systems 2011 16. BLOGS 5% 3% 3%230 mentions www.pepsimonster.com www.askfordiet.com 89% nh7.in Others 4% 1%1%270 mentions tribstar.com www.unwantedemail.net www.mobilecommercedaily.com 94% Others InRev Systems 201116 17. NEWS 148 mentions denver.sbnation.com 5 post rwww.retirementplannings.org 4 post timesofindia.indiatimes.com 4post 173 mentions retirementplannings.org 6 post timesofindia.indiatimes.com 5 post wallstcheatsheet.com 4post guardian.co.tt 4 post InRev Systems 2011 18. KEY LEARNINGS Coca-Cola has higher brand prominence and BUZZ in social media Pepsi has more reach and prominence in India than Coca-Cola Pepsi has more negative sentiment conversations than Coca-Cola Pepsi is the clear winner in Facebook while Coca-Cola leads in Twitter and Blogs Twitter demographic for India shows that Pepsi has more younger teens following it while Coca-Cola has more of a mature age-group followers InRev Systems 201118 19. THANK YOU ! InRev Systems 2011 19