unit 4 pitch

Country Bound

A Soap Opera Pitch by Chelsie Brandrick

Country Bound is set at a boarding school in a

rural village in England and follows the lives of the students, teachers and staff members at the school.

Concept

Five teachers who each teach different subjects at the

school The teachers are all live-ins at the boarding school Storylines cover their personal and professional lives

Teachers

The teachers will cover different age groups (25-50 years old)

Diverse cast

Young female

receptionist Loveable and

humorous qualities

Staff

Middle aged cleaner Lives at the school Valued part of the school

community Friend to the receptionist

11 students aged 14-18

years old Students will be featured

in the show the most Diverse cast 2 gap year students from

abroad who are 18 years old

Students will act like stereotypical privately educated children whilst showing normality.

Students

The School

A dorm room

The common room

The school exterior

A classroom

The reception

Target audience is 16 – 34 year olds

Promote important issues relevant to the younger generation

Relatable cast

Provides entertainment

Target Audience and Suitability

The themes of the soap

opera are unity, friendship, trust, teamwork and overcoming adversity.

Genre and Themes

Never been done before

Suitable for target market

Gap in the market

First show of its kind

Unique Selling Points

Continuous drama

Multi narrative

Open ended/Cliff hangers

Hour long in length

Weekly broadcasts

Structure

Eastenders

Coronation Street

Hollyoaks

Emmerdale

Main Competition

Broadcasting for 14 years

Target audience is 16-34 year olds

Never afraid to try new things

Current content covers a variety of genres

BBC Three

Similar soaps abroad have been successful

41% of the target audience want to see a soap opera set in a school

Research

School 41%

What Soap Opera Location Appeals To You The Most?

Hospital School UniversitySmall Village A Street or small section in a city

Country Bound is an hour long soap set at a

boarding school in England

Storylines cover important issues appropriate to the target audience

Concept is in demand and lacks competitors

Summary

Any Questions?