universal concern that creativity is su˜ering at work and

source: adobe state of create study

people feel that unlocking creativityis critical to economic growth

75%of respondents said they are under pressure to beproductive rather thancreative at work

39%of global respondentsdescribed themselves asbeing creative

59%globally

62%US

52%of Americans saythey are creative

more than half of those surveyed feel that creativity is being sti�ed by their education systems

globally, Japan is seen as the most creative country followed by the US

study based on surveys of 5,000 adults, 1,000 per countryin US, UK, Germany, France and Japan

two-thirdsfeel creativity is valuable to society

only 1 in 4 believe they are living up to their creative potential

Global Creativity GapUniversal Concern that Creativityis Su�ering at Work and School

25%of their time

creating at work

in aggregate, US cities seen as most creative

Americans believe US is most creative

80%

TheCreativityGap:

WhatAmericansBelieve

people spend an average of

only

only36%Japan

28%Tokyo

26%US

27%New Y ork

other 10%other 8%UK 1%

San Francisco 11%

Los Angeles 9%

London 2%Berlin 2%

Paris 11%

other 6%

UK 9%

France 11%

Germany 12%

global aggregate ranking

34%Japan

48%US

France 5%Germany 5%

}