upc/fnsku labels, packaging, shipping€¦ · beginning vs. evolution of product inserts "...

UPC/FNSKU LABELS,

PACKAGING,

SHIPPING

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Let’s cleanse the pallet, shall we?

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Agenda

1. Barcodes

Do only what is necessary

So, what is absolutely necessary?

UPC vs. FNSKU

Resources    

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2. Packaging

Do only what is necessary

So, what is absolutely necessary?

Beginning vs. evolution of product

Inserts  

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3. Importing

Do far more than only ‘what is necessary’ Air vs. Sea Definitions Resources

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Quick side note

‘Do only what is necessary’ - De minimus

De minimis non curat praetor ("The praetor does not concern himself with trifles“)

Or

A level of risk that is too small to be concerned with. Sometimes referred to as a "virtually safe" level

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Barcodes

Code 39 Code 39 (Full ASCII) Code 39 (HiBC) CodaBar Code 93 Code 128 UCC/EAN 128 Interleaved 2 of 5 UPC-A UPC-E EAN-Jan8 EAN-Jan13

QR Code Code 16K Maxicode Data Matrix Planet PDF417 Aztec Code Aztec Runes Channel Code MSI Plessey Bookland PostNet    

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Simplify

A UPC code is a unique, 12-digit number

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Purchase a UPC code(s) for each product and register in SC Put the FNSKU code on your label Are their exceptions, yes. But much better to be safe When in doubt, always call Seller Central

- Category specific, unfortunately  

My suggestion

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FNSKU (F’n SKU)

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To  summarize  the  differences:      Labeled  Inventory:  (default  setting):  With  this  setting,  an  FBA  label  you  print  from  Seller  Central  must  be  applied  to  each  unit  you  ship  to  our  fulfillment  centers,  which  designates  that  the  product  belongs  to  you.  You  can  either  print  these  labels  when  creating  a  shipment  or  enroll  in  the  FBA  Label  Service  for  a  per-­‐unit  fee.  For  more  details,  please  review  the  Labeled  Inventory  page.      Stickerless,  Commingled  Inventory:  With  this  setting,  your  eligible  units  will  not  require  FBA  labels.  For  the  purposes  of  order  fulfillment  and  removals,  eligible  units  are  treated  as  identical  to  units  of  the  same  product  from  other  sellers  who  have  also  enabled  Stickerless,  Commingled  Inventory.  When  a  customer  orders  one  of  these  products  from  you,  you  are  the  seller  of  record,  but  the  unit  used  to  fulfill  the  order  may  have  been  originally  sourced  from  another  seller's  (or  Amazon's  own)  inventory.  When  you  choose  Stickerless,  Commingled  Inventory,  eligible  units  will  be  commingled  but  ineligible  units  will  still  require  FBA  labels.    

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Why  Choose  to  Enable  Stickerless,  Commingled  Inventory?    Stickerless,  Commingled  Inventory  eliminates  the  need  for  you  to  label  your  eligible  products  with  FBA  labels.  It  also  helps  Amazon  to  place  units  closer  to  customers  which  helps  to  get  your  orders  to  customers  faster.  

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Who really needs an FNSKU?

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Beyond that, what do you need

Technically,  nothing.  

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What should you do? When you have the sales and When you have the revenue…

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Packaging Box and/or Inserts Product Instructions Feedback request Review request Giveaway    

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De minimus to start… You do it! Your supplier Any number of printing/fulfillment houses    

Who does the packaging, printing, stuffing for you?

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Examples #1 for ‘tire cover’ #499

BSR

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Missed opportunity?

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Resources Labels (printing)

New Jersey Business Forms - http://www.njbf.com/

Andrew Hartnett – ahartnett@njbf.com Bryce Adams – badams@njbf.com

Labels (design)

oDesk.com – Christel Wolfaardt

Photography

Paul Esposito – www.espostudio.com

info@espostudio.com

Rheault Photographers http://www.rheaultphoto.com/

Kristin Boudreau – 603-627-7991

The basics for sea/truck shipping

Infographic      Livingston  International  

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Commercial Invoice Packing List Bill of Lading

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Air vs. Sea

Time cost Opportunity cost Capital requirements Inventory flow    

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Shipping

Alba Wheels Up - http://albawheelsup.com/

Livingston International -

http://www.livingstonintl.com/

Shapiro - http://www.shapiro.com/consulting/fba/

Inspection, labeling, forwarding

Jim Smith –

http://www.fbainspection.com

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Shipping

Alba Wheels Up - http://albawheelsup.com/

Livingston International - http://www.livingstonintl.com/

Shapiro - http://www.shapiro.com/consulting/fba/

Inspection, labeling, forwarding

Jim Smith – http://www.fbainspection.com

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People  seem  to  get  confused  when  it  comes  to:      -­‐  barcodes    -­‐  how  things  should  be  packaged,  and  by  who    -­‐  what  is  required  on  the  label    Also,  people  struggled  to  get  their  head  around  what  they  should  be  expecting  for  costs...    For  example:      -­‐  Customs  cost    -­‐  Shipping  cost  to  port  (or  to  FBAInpsection.com)  or  wherever    -­‐  Air  vs  Sea