use of the new eu organic logo christina gerstgrasser european commission dg agri.h3 biofach, 16...
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Use of the new Use of the new EU organic logoEU organic logo
Christina GerstgrasserEuropean Commission DG AGRI.H3 BioFach, 16 February 2012
Organic Food labellingOrganic Food labelling
Private Organic standards ….
Other quality claims ……….
EU Organic regulation =
Food law commercial brands ……….….
EU Organic regulation
New labelling rules apply1 July 2010
End of transition old packaging
material 1 July 2012
Transition period:Products labelled before 1/7/2010
to be sold until stocks exhausted
AB-CDE-999
EU/Non-EU agriculture
AB-CDE-999
EU/Non EU agriculture
ORGANIC – IP protection• The term “organic” protected
• If “organic” then EU organic logo:
Compulsory on pre-packed goodsVoluntary on imported products
Not exclusive:National and private labels may be added
• EU organic logo – registered trademark EU and worldwide
BENEFITS
For consumers:
• Uniform labelling • Quality assurance• Traceability • Enhanced consumer protection
For producers:
• Uniform standard for all operators• Identity to the organic sector
• Facilitating controls • Protected organic logo and names
For society:
• strong bond between the rural and metropolitan sectors
• improve and maintain rural landscape
• Maintain quality standards
For environment:
• Soil protection• Diversity of plants and animals• Animal welfare
The new EU Organic logo on products produced within the EU:
- compulsory for organic pre-packaged food
- voluntary for non pre-packaged organic food
• must be accompanied by:
- code number of the control body (format AB-CDE-999)
- place of farming(EU agriculture/ “country” agriculture)
The new EU Organic logo on imported products:- Its use is optional
- Independent of import system applied
- When used:
Code number of Control Body Place of farming(Non-EU agriculture)
FR-BIO-000 UE/non-UE Agriculture
EU organic logo (the colour may differ)
Code number of the Control body
Indication of the place where the agricultural raw materials of which the product is composed have been farmed: ‘EU Agriculture/non-EU Agriculture’.
‘EU’ or ‘non-EU’ may be replaced or supplemented by a country in the case where all agricultural raw materials of which the product is composed have been farmed in that country.
FR-BIO-000
ISO code of the country where the controls took place Link with the organic production
such as BIO, ECO, ÖKO, ORG…
Reference number of maximum 3 digits
Compulsory information
Code numbers of the EU control bodiesCode numbers of the EU control bodies
Member States attribute a code number to each organic control body and authority they have approved to operate on their territory
•Code format: xxx•BIO, ØKO, ÖKO, ECO, EKO, ORG depending on the MS•Example: BE-BIO-01 CERTISYS
Code numbers of the TC control bodiesCode numbers of the TC control bodies• On imported products, it is an obligation to mention the code
number of the control body or authority independently if the EU organic logo is used or not
Import regime AB-CDE-999 Number attributed Example
Equivalent third countries
ORG or BIO or ECO -0xx
by the competent authority of the Third Country
AR-BIO-001Food Safety SA Instituto Argentino para laCertificación
Control bodies for equivalency
BIO-1xxBIO-2xxBIO-3xx
by the Commission MX-BIO-104CERTIMEX,Certificadora MexicanaDe Productos Y ProcesosEcologicos, S.C.
MS import authorisations
BIO-6xxBIO-7xxBIO-8xx
by the Member States
MX-BIO-620 CERTIMEX,Certificadora MexicanaDe Productos Y ProcesosEcologicos, S.C.
The new EU Organic logo cannot be used on:
• Products out of the scope of the EU legislation (hunting/fishing wild animals, cosmetics, textiles)
• Containing less than 95% of organic ingredients
•Products in conversion•Products for which only national rules apply
Key factors for growth:Key factors for growth:
• Consumer awareness
– Lack of knowledge, misconceptions
• Clear agricultural policy direction
• Research and Innovation
– Alternatives and new techniques
Promotion and information
Web banner for Your website:Web banner for Your website:
available in 22 languagesavailable in 22 languages
Promotion campaigns:• 2006-2009 creation of an “umbrella” campaign
for organic farming, aimed at supporting the national campaigns in the European Union.
• July-December 2010 EU organic logo promotion campaign.
• National initiatives and co-financed programmes.
Ich will Bio (co-financed by the EU) Why I lo
ve organic?
(co-financed by the EU)
Printemps Bio 2011
(co-financed by the EU)
UK: ‘There are lots reasons to love organic. What’s yours?’
www.whyiloveorganic.co.uk
Austria: Ich will Bio!
www.bioinfo.at
Italy: BIO sotto la casa
www.aiab.it
www.printempsbio.comwww.agencebio.org
France: Printemps Bio
Spreading rapidly and to be seen everywhere Spreading rapidly and to be seen everywhere as from 1 July 2012…as from 1 July 2012…
• Labelling rules• Logo design (for download)• User manual• Questions and Answers• Promotional material
Where to find more information:Where to find more information:
www.organic-farming.europa.eu
Thank you for your Thank you for your attention!attention!
www.organic-farming.europa.euwww.organic-farming.europa.eu
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