useability example - stc

Useability example: STC email invitation

Sounds great!I’d love to go.

How it all went wrong…

4

The price is reasonable.

5

Hmm. It’s next week, I wonder which day?I’ll click and find out.

6

Still no date… Ah well, I’ll click to book, surely the

date will be there.

7

But where do I click? Oh look, this

is underlined. Maybe it’s a link.

8

No, it’s not. Where do I click to book?

9

Oh, right, here’s a link to book

Hmm. Is this right? I have to select the show.

Only one date – and it’s tomorrow!

And what happened to my preview price?

All too hard… I give up.

The mistakes…

The dates were below the fold, so not seen.

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The link to book THIS OFFER neitherstood out – nor looked like a link

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AND non-linked text was underlined

How it should have happened…

Preview dates:

Monday 1 JuneTuesday 2 JuneWednesday 3 JuneWharf 1 at 8pm

Seats are limited so please book now to avoid disappointment

Sounds great!I’d love to go.

Preview dates:

Monday 1 JuneTuesday 2 JuneWednesday 3 JuneWharf 1 at 8pm

Seats are limited so please book now to avoid disappointment

Great, I’m free on Monday

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Preview dates:

Monday 1 JuneTuesday 2 JuneWednesday 3 JuneWharf 1 at 8pm

Seats are limited so please book now to avoid disappointment

Book ticketsOK, I’ll click

here to book.

Just choose Monday.

There’s my special price.

Great. I’ll book.

Thank you

Feedback?

RebeccaPayne1@gmail.com