user experience: why should you care?

User Experience (UX) Why should you care? Nirish Shakya Dan Sorvik

http://blogs.technet.com/blogfiles/ewan/WindowsLiveWriter/TheDesignofEverydayThings_F12A/IMAGE_006%5B2%5D.jpg

Extreme'naviga-on'anyone?'

What’s the correct format?

experience

Customers don’t pay for the product

They pay for the satisfying

UX matters

Because everyone has a customer!

What is UX?

Not just usability

http://media.smashingmagazine.com/

What elements matter to us?

http://uxmag.com/uploads/halvorson4cs/IBMinfographic.gif:

My good ol’ pre-UX days

2

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Driver

s

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?

User

?

User

How the customer explained it

How the project leader understood it

How the analyst designed it

How the programmer

wrote it

How the project was documented

What operations installed

How the customer was billed

How it was supported

What the customer really wanted

How the business consultant described it

http://wtfjournal.com/wp-content/uploads/2010/05/old-driver.gif

requirements = GetRequirements();!for (int i = 0; i < requirements.Count; i++)!{!     CodeRequirement(requirements[i]);!     TestRequirement(requirements[i]);!     DeployRequirement(requirements[i]);!} !if (budget > expectations && client == happy)!     Celebrate();!else!     PassTheBuck(buck);!

The user manual

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RO(UX)I

The benefits

Costs

Revenues

Good UX

Increases sales

The $300 million button"- Jared Spool, User Interface Engineering

http://www.uie.com/articles/three_hund_million_button

Register before you buy

But'HOW'do'I'pay??'

Good UX

Increases productivity

19 seconds

= 19000 seconds per day = 13 hours per day = 197 days per year!

X 1000 visitors per day

Good UX

= happier (and loyal) customers

It’s not the customer’s job to tell you

what’s wrong with your product

http://universaldesignresource.com/blog_post_images/0000/0076/BadDesignGun.jpg

UX skills

enhance your resume

http://media.smashingmagazine.com/

5 tips

from the UX toolkit

Tip 1

Know thy user

Who is your user?

Know your users and their context

Tip 2

Ask why

Make sure you know:   Business Goals   User Goals Are they the same? Ask why it is being (re) designed

Tip 3

Test early, test quickly

http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/

http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/

“You want to watch the first season of ‘Friends’. How would you download it from this site?

UX testing in agile

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Heuristics testing

Eg. Nielsen’s heuristics: 1.  Visibility of system status 2.  Match between system and the real world 3.  User control and freedom 4.  Consistency and standards 5.  Error prevention 6.  Recognition rather than recall 7.  Flexibility and efficiency of use 8.  Aesthetic and minimalist design 9.  Help users recognize, diagnose, and recover from

errors 10. Help and documentation

bit.ly/H0yaff

Tip 4

Stick to conventions

Don’t reinvent the wheel

http://tao221.files.wordpress.com/2010/11/wheel.jpg

(unless you know what you’re doing):

UX Design Patterns

•  Yahoo Design Pattern Library: http://developer.yahoo.com/ypatterns/

•  User Interface Design Patterns: http://ui-patterns.com/

•  Patterny: http://patternry.com/ •  Quince UX Design Patterns:

http://quince.infragistics.com/UX-Design-Patterns.aspx

Tip 5

Tools & Resources

Wire framing tools To make your ideas come to life – easily and cheaply

Screen sharing tools To get a second opinion & conduct tasks with others without leaving your desk

Getting involved in UX

Sydney UX Book Club"bit.ly/GNNFsl

IxDA Sydney"bit.ly/H4Vght

CHISIG mailing list"bit.ly/H4Tv3L

UX Australia conferences"bit.ly/H4DgW3

http://www.flickr.com/photos/mojohand/6104627517/

Key takeaways •  Customers don't pay for the product, they pay for the satisfying experience •  UX matters because everyone has a customer •  Benefits of UX:

–  Good UX increases sales –  Good UX increases productivity –  Good UX = happier (and loyal customers) –  UX skills enhance your resume

•  5 tips: 1.  Know thy user 2.  Ask why 3.  Test early, test quickly 4.  Stick to conventions 5.  Tools & resources

•  Getting involved in UX –  Sydney UX Book Club –  IxDA Sydney –  CHISIG mailing list –  UX Australia conferences

Eyetracking demo

301/15 Lime Street King Street Wharf Sydney NSW 2000

Say hello!

Nirish Shakya nshakya@objectivedigital.com 0431 170 608 @NirishShakya

Dan Sorvik dsorvik@objectivedigital.com 0401 595 884 @DanSorvik

www.ObjectiveDigital.com