user experience: why should you care?
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User Experience (UX) Why should you care? Nirish Shakya Dan Sorvik
http://blogs.technet.com/blogfiles/ewan/WindowsLiveWriter/TheDesignofEverydayThings_F12A/IMAGE_006%5B2%5D.jpg
Extreme'naviga-on'anyone?'
What’s the correct format?
experience
Customers don’t pay for the product
They pay for the satisfying
UX matters
Because everyone has a customer!
What is UX?
Not just usability
http://media.smashingmagazine.com/
What elements matter to us?
http://uxmag.com/uploads/halvorson4cs/IBMinfographic.gif:
My good ol’ pre-UX days
2
http://nedmartin.org/uni/_img/INFS1200-ass1p1-ER-diagram.png
Driver
s
http://www.agilemodeling.com/images/models/useCaseReuse.gif
?
User
?
User
How the customer explained it
How the project leader understood it
How the analyst designed it
How the programmer
wrote it
How the project was documented
What operations installed
How the customer was billed
How it was supported
What the customer really wanted
How the business consultant described it
http://wtfjournal.com/wp-content/uploads/2010/05/old-driver.gif
requirements = GetRequirements();!for (int i = 0; i < requirements.Count; i++)!{! CodeRequirement(requirements[i]);! TestRequirement(requirements[i]);! DeployRequirement(requirements[i]);!} !if (budget > expectations && client == happy)! Celebrate();!else! PassTheBuck(buck);!
The user manual
User%manual% Tech%support%
Ignorance%is%bliss!%
RO(UX)I
The benefits
Costs
Revenues
Good UX
Increases sales
The $300 million button"- Jared Spool, User Interface Engineering
http://www.uie.com/articles/three_hund_million_button
Register before you buy
But'HOW'do'I'pay??'
Good UX
Increases productivity
19 seconds
= 19000 seconds per day = 13 hours per day = 197 days per year!
X 1000 visitors per day
Good UX
= happier (and loyal) customers
It’s not the customer’s job to tell you
what’s wrong with your product
http://universaldesignresource.com/blog_post_images/0000/0076/BadDesignGun.jpg
UX skills
enhance your resume
http://media.smashingmagazine.com/
5 tips
from the UX toolkit
Tip 1
Know thy user
Who is your user?
Know your users and their context
Tip 2
Ask why
Make sure you know: Business Goals User Goals Are they the same? Ask why it is being (re) designed
Tip 3
Test early, test quickly
http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
“You want to watch the first season of ‘Friends’. How would you download it from this site?
UX testing in agile
Daily%scrum%mee8ng%
Hallway%tes8ng%
Heuristics testing
Eg. Nielsen’s heuristics: 1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from
errors 10. Help and documentation
bit.ly/H0yaff
Tip 4
Stick to conventions
Don’t reinvent the wheel
http://tao221.files.wordpress.com/2010/11/wheel.jpg
(unless you know what you’re doing):
UX Design Patterns
• Yahoo Design Pattern Library: http://developer.yahoo.com/ypatterns/
• User Interface Design Patterns: http://ui-patterns.com/
• Patterny: http://patternry.com/ • Quince UX Design Patterns:
http://quince.infragistics.com/UX-Design-Patterns.aspx
Tip 5
Tools & Resources
Wire framing tools To make your ideas come to life – easily and cheaply
Screen sharing tools To get a second opinion & conduct tasks with others without leaving your desk
Getting involved in UX
Sydney UX Book Club"bit.ly/GNNFsl
IxDA Sydney"bit.ly/H4Vght
CHISIG mailing list"bit.ly/H4Tv3L
UX Australia conferences"bit.ly/H4DgW3
http://www.flickr.com/photos/mojohand/6104627517/
Key takeaways • Customers don't pay for the product, they pay for the satisfying experience • UX matters because everyone has a customer • Benefits of UX:
– Good UX increases sales – Good UX increases productivity – Good UX = happier (and loyal customers) – UX skills enhance your resume
• 5 tips: 1. Know thy user 2. Ask why 3. Test early, test quickly 4. Stick to conventions 5. Tools & resources
• Getting involved in UX – Sydney UX Book Club – IxDA Sydney – CHISIG mailing list – UX Australia conferences
Eyetracking demo
301/15 Lime Street King Street Wharf Sydney NSW 2000
Say hello!
Nirish Shakya [email protected] 0431 170 608 @NirishShakya
Dan Sorvik [email protected] 0401 595 884 @DanSorvik
www.ObjectiveDigital.com