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Using LinkedIn
for RecruitingPresented by Lindee Brauer
© 2015 Rockhurst University Continuing Education Center, Inc. All rights reserved.NST
TM
Innovate & Educate for Results
BE CLEARto maximize your time.
Job Seeker Employer
๏Do you like working for the company?
๏How long have you worked there?
๏What’s the environment like?
๏How well are you treated?
๏How is your online representation?
7%17%
20%56%
Great place to work
Great people
Great products and
services
Prestigious
Cost savings18%
82% Brand
Lower turnover
RECRUITERS’ GUIDE
Your reputation is an influencing factor.
“”Unlike financial capital,
social capital cannot be bought.
— David Gowel
1. High-tech2. Finance3. Manufacturing4. Medical5. Educational6. Corporate7. Consumer goods8. Recreation9. Construction
10. Government
TOP 10Industries
1. Entrepreneur2. Sales3. Operations4. Engineering5. Information technology6. Education7. Administrative8. Support9. Finance
10. Consulting
TOP 10Job Functions
SOC
IAL
CA
PITAL
“”Connect the world’s
professionals to make them more productive
and successful.
— LinkedIn mission
Marketing Your OrganizationWhat skill set are you in need of?
What industry are they in?
Do they speak your jargon?
What are the keywords?
and, or, and not
Categories and keywords
Recruiter Lite
๏25% actively looking
๏45% open to recruiting
๏15% already talking to network
๏15% not interested in a new job
Announce openings in status update and groups.
GROUPS
ORGANIC TOOLS
Be the industry expert.
Post informative articles.
Post tips and reminders.
Post inspirational messages.
“”Everything starts with your story.
— LinkedIn Recruiters’ Guide
71% of followers are interested in careers.
CHECKLISTMake the home page visually striking.
Include thorough descriptions.
Include testimonials.
Have employees list groups.
Use picture collages and videos.
Upload blogs.
Link social media sites.
Post daily messages.
Program LinkedIn to work for you.
Have a conversation with your followers. Add a link.
CO
NTE
NT Break some industry news.
Give some advice.
Praise your clients.
Highlight connections.
Discuss job openings.
Ask questions.
socialmediagovernance.com/policies
1. Use a professional photo.
2. Use the correct company name.
3. Use your proper title.
4. Use an appropriate cover photo.
5. Make sure your job description is accurate.
6. Use your company logo.
7. Display professional groups.
8. Display certifications and volunteer activities.
9. Pass it along.
10. Interact with other employees.
11. Protect and promote your brand.
12. Lead by example.
PAIN
POIN
TS1Opportunity 2Compensation
EXAMPLE
Strategic Business Development DirectorABC Company, Big Town, USAAre you a strategic business development leader with a strong understanding of the digital media industry? The Director’s Business Development role will combine strategy and product expertise with effective deal-making. A successful Director of Business Development will bring a deep understanding of advertising and/or video technology industry dynamics, along with a demonstrated ability to negotiate successful partnerships and manage strategic relationships. A bachelor’s degree is required; a master’s degree desired. Ten years of experience is a necessity. This is a salaried position paying between $4,000-$4,500/monthly. Benefits available after six months. Please see our careers page for more information on our company and culture, then respond by filling out an application on our website.
Free vs. Paid
Recruiter
Lite
Free vs. Paid
TalentSolutionsRecruiter
LinkedIn RecruiterTALENT PIPELINE
InMailTalent searchesSimilar profilesInside Opinion
Talent Pool Reports
LinkedIn RecruiterTALENT PIPELINE
Talent Finder
Job PostingsJob Slots
Sponsored adsWork With Us
Follow Us
Picture Yourself
Work With Us
AN
ALYTIC
S✓ How many connections you have✓ Who’s been viewing your profile✓ Number of likes, comments, and
shares you receive
Free Profile
AN
ALYTIC
S✓ Who’s viewed your page✓ What industry they’re in✓ Their experience level✓ Their location✓ What posts get the most interaction✓ What questions people are asking
Company Profiles
google.com/alerts
Talent Brand Index
Good recruiting
begins in-house.
Thank you for joining us today!
NSTTM
Innovate & Educate for Results © 2015 Rockhurst University Continuing Education Center, Inc. All rights reserved, including the right to reproduce this material or any part thereof in any manner.For permissions or inquiries or to license this content, visit us on the Web at www.NationalSeminarsTraining.com or call 800.258.7246.
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