linkedin social recruiting best practices
DESCRIPTION
A presentation delivered by LinkedIn at the Social Recruiting Lunch in Belgium 24 April 2012 run by TaleoTRANSCRIPT
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Wouter CappendijkHiring Solutions BeNeLux, LinkedIn
Connections: 500+ Recommendations 3
@woutercap
LinkedIn and Taleo
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Our mission
3
Connect the worlds professionals
To make them more productive and successful
@woutercap
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150M+
2M+
Australia
13M+
India4M+
SE Asia
5M+
Canada
70M+
USA
7M+
Brazil
EuropeAmericas25M+
APAC
31M+
80M+
2M+DACH
2M+Italy
3M+France
2M+Spain
4M+Benelux
8M+
UK
200+
60%
@woutercap
LinkedIn: A global pool of talent
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Why members come to LinkedIn
IdentityProfessional
profile of record
5
Connect, find and be found
NetworkingBe great at what you do
Insights
@woutercap
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Talent PoolThe best passive & active candidates
@woutercap
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Passive and active candidates require different approaches
Active CandidatesWork on their job search- Search job boards- Seek out many opportunities
Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right opportunities
Talent Pool
@woutercap
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Reach the best candidates, not just the actives
Passive>80
%
150M
Active<20
%
Talent Pool
members
353 LinkedIn members last year
You hired over
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Talented professionals are connecting with your company today
9
~1,250 Employees on LinkedIn
Profiles visited by…
14,313 members per month
Talent Pool
Missed opportunity to influence these professionals
Company pageVisited by…
2,132 members per month
@woutercap
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TargetingRelevant
opportunities at all touch points
@woutercap
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Product Marekting ManagerNetApp– Sunnyvale, CA
Product Marketing ManagerAmazon.com – Seattle, WA
Senior Product ManagerNetApp – Santa Clara, CA
Jobs You May Be Interested In
See more »
Account ExecutivexyzCo – Sunnyvale, CA
x
Sr. Account ExecutiveAmazon.com – Seattle, WA
x
Sales ManagerNetApp – San Jose, CA
x
beta
Members see personalized jobs every time they log in
Targeting
xyzCo
Taleo posted a job you may be interested in: Sales Director
Share ● Careers ● See more jobs ● 6 minutes ago
Erica RobertsonSales Director
ACME systems
Jobs You May Be Interested In
See more »
Sales DirectorTaleo
x
Sr. Sales DirectorAmazon.com
x
Sales DirectorNetApp
x
beta
@woutercap
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What do candidates see when they visit your employees’ profiles?
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14,313 professionals visit your employees’ profile pages every month
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What the experience could be.... engage them with personalised opportunities
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Your target talent is networking with your employees
14,313 professionals visit your employees’ profile pages every month
Targeting
14
Top job functions Top viewer companies
@woutercap
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Your company page experience is limited today
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Targeting
Erica RobertsonSales Director
ACME systems
2,132 professionals visit your company page every month
@woutercap
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Your target talent is researching your company
Targeting
16
Top job functions Top viewer companies
2,132 professionals visit your company page every month
@woutercap
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Taleo
Jobs you may be interested in
Sales Director, Taleo We’re looking for world class professional to take our products and services to the next level. Join our team...more
Senior Sales Director, TaleoBuild and manage a high performing team and inspire them to achieve our company’s ambitious goals…more
Sales Director, Taleo We’re looking for world class professional to take our products and services to the next level. Join our team...more
See more jobs
A dynamic place to workAre you looking for an opportunity to shape the direction of one of the fastest growing companies out there? From consulting to research, software to sales, we have the right opportunities for you to take your career to the next level. We are looking for ambitious and entrepreneurial leaders who believe in big ideas, creative thinking, and teamwork. Come join us!
Taleo has 4,077 followers
First degree connections Second degree connections Employees on LinkedIn
151 1,778
3,531
How you’re connected to Taleo
Life at our company
Erica Robertson
Do you have the passion?
Do you have what it takes?
Join our team today!
What our employees are saying
What I love the most about working here is the amazing diversity of thought. I’m constantly learning from my colleagues.
“”
17
Each viewer will see personalized jobs
Targeting
Show relevant opportunities with rich employment branding
Erica RobertsonSales Director
ACME systems
2,132 professionals visit your company page every month
Check out insightful statistics about employees >>
Learn more>>
@woutercap
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We can measure LinkedIn’s influence on hiring
Results
Erica RobertsonSales Director
ACME systems
November
Erica RobertsonSales Director
Taleo
JoinedTaleo
New Hire
Jobs you maybe interested in
Sales Director Taleo
July
Viewed a job on LinkedIn
LinkedIn Influenced
@woutercap
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~3/4 of hires influenced by LinkedIn Jobs were passive at the time
Passive
74%
Hires
Active26%
74% of members who changed their profile from another company to LinkedIn client company after viewing a client company job did not perform a job search on LinkedIn 30 days prior to viewing that job
influenced by LinkedIn jobs
Results
@woutercap
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Empower your employees to recommend the best candidates they know
Employee Referrals
Erica Robertson
~1,250 employees on LinkedIn156,434 first degree connections
Erica Robertson, Sales Director at ACME Systems2 job suggestions Erica Robertson, Sales Director at ACME Systems
Jobs: Sales Director and 3 more
Get your connections on the path to being great colleagues
Should Charles Norris or Robert Spandling work at Taleo ?
@woutercap
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Employer branding
@woutercap
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LinkedIn Career Page
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Questions?
@woutercap
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Learn.LinkedIn.comMarketing.linkedin.com
Hiring.linkedin.comDeveloper.linkedin.com
24@woutercap