using social media as a careers service and advising students

www.le.ac.uk/careers

Using Social Media as a Careers Service

Matthew MobbsCareers Service

mjmobbs

mjm33@le.ac.uk

mjmobbs.com

Matthew Mobbs

www.le.ac.uk/careers

Why use social media as a Careers Service• Engage with students and alumni• Engage with employers• Engage with Academics• Promote events and activities• Answer enquiries• Feedback on service• Facilitation of projects

www.le.ac.uk/careers

University of Leicester Example

Used to engage with students and academics

www.le.ac.uk/careers

Types of updates

WebsiteNews

Events

RSS FeedAutomated

www.le.ac.uk/careers

Types of updatesPersonalised

www.le.ac.uk/careers

Help Desk

Types of updatesResponsive

www.le.ac.uk/careers

Types of updates

Retweets

www.le.ac.uk/careers

Engaging with Employers

• 438 Members• Promote our events

and programmes.• Encourage employers

to attend• Employer post

opportunities

www.le.ac.uk/careers

Key considerations• Who are your audience• What are your key messages

IT’S NOT JUST TALKING AT THEM,

IT’S TALKING WITH THEM

www.le.ac.uk/careers

Student Advice

www.le.ac.uk/careers

How Students can use Social Media for employability

• Help develop Commercial Awareness• Network with employers• Gain an insight into recruitment process• Find jobs• Promote their personal brand• Support recruitment

www.le.ac.uk/careers

Leicester Award

www.le.ac.uk/careers

www.le.ac.uk/careers

www.le.ac.uk/careers

Why engage with social media

www.le.ac.uk/careers

Keep Up with Employers

KPMG Graduate Recruitment

@KPMG_UK_LLP

Company profile

KPMG Channel

www.le.ac.uk/careers

Job Searching

Job Search sites

Job Search• www.tweetmyjobs.com• www.twitterjobsearch.com• @graduatejobsuk

www.le.ac.uk/careers

Do employers use it?

http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/

http://mashable.com/2012/06/10/employer-social-media/

Digital Footprint

www.le.ac.uk/careers

Practice and assessment• Students set up a blog on Wordpress• Reflect upon activities engaged in as

part of the Leicester Award• Encouraged to share and peer support• Articulate employability

“It was useful because I had to think about areas for development. I didn’t know I had to develop my reflection skills until I started reflecting and realised that I wasn’t very good at it, so I had to try harder to reflect, by the time I got the final 500 words, I did it really easily”

www.le.ac.uk/careers

Practice and assessment• Students set up a blog on Wordpress• Reflect upon activities engaged in as

part of the Leicester Award• Encouraged to share and peer support• Articulate employability

“I would consider putting it on a C.V, because I have tried to do it as professionally as I can, I’d be happy for an employer to see it, because I’d like to think it is making me look quite good...its like showing me off as a person.”

www.le.ac.uk/careers

Panel