using social media for emergency agencies

Facilitator: Don Stanley 3Rhino Media || UW-Madison www.3rhinomedia.comdon@3rhinomedia.com608 561 7097

DON STANLEY | @3rhinomedia | 3rhinomedia.com

Leveraging Social Media: For Emergency RespondersWI Fire Service Administrative Association

I am …

CEO, business owner

Strategist, Speaker, Workshop Junkie

Faculty Member (I have a bunch of awards and titles)

Regular contributor to local media

Passionate about connecting people and organizations

DON STANLEY | @3rhinomedia | 3rhinomedia.com

Our Mission For TodayWhy social media is an important communication outletWhat are the trends in today’s world? How does social media apply to emergency

situations/disasters?Importance of posting key information at the right timesImportance of connecting with amplifersQuality vs. Quantity – importance of accuracy and

relevancyDON STANLEY | @3rhinomedia | 3rhinomedia.com

START WITH WHY!Why social media is an important communication outlet

Simon Sinek

Social Media

is a huge part of our

LIFE.DON STANLEY | @3rhinomedia | 3rhinomedia.com

20% Total amount of online time dedicated to social media.

(And the number is increasing rapidly with the rise of mobile technology)

DON STANLEY | @3rhinomedia | 3rhinomedia.com

20% Total amount of online time dedicated to social media.

(And the number is increasing rapidly with mobile technology)

DON STANLEY | @3rhinomedia | 3rhinomedia.com

A Quick Look at the Tools Being

Used.DON STANLEY | @3rhinomedia | 3rhinomedia.com

tastic on

Let’s look at the #s

500 million (2010)

Number of Accounts

700 million (2011)

1 BILLION (2012)

*FB is blocked in China

150 million (2009)

MONTHLY:• 8 friend requests per month• 8-30 hours/month• 40 visits/month• 80 community pages, groups and

events• creates 90 pieces of content each

month• 350 million access FB via a mobile

device each day (up from 200 million)

DAILY: • 30 billion pieces of content are shared

each day, including 250 million photos

Source: facebook.com, pingdom.com

AVERAGE USER

Changing the world, 140 characters at a time

140 million users55% via mobile40% just listen

It’s a news source, outreach tool and coordination tool

By The #s

YouTube

youtube fact 2

72 Hours

via mashable.com

youtube fact 44800m unique visitors/month#2 Search Engine4B hours watched each month200m+ mobile views/day

Mobile Usage

Mobile Apps Social Media

People want/expect engagement on the go

DON STANLEY | @3rhinomedia | 3rhinomedia.com

How Does this Apply?How does social media apply to emergency situations?

Often People Turn to Social Media FIRST

because it is a huge part of their

LIFE.DON STANLEY | @3rhinomedia | 3rhinomedia.com

DON STANLEY | @3rhinomedia | 3rhinomedia.com

DON STANLEY | @3rhinomedia | 3rhinomedia.com

DON STANLEY | @3rhinomedia | 3rhinomedia.com

Case Studies

DON STANLEY | @3rhinomedia | 3rhinomedia.com

Case Study

Case Study

Case Study

Case Study

THE VALUE OF TIMINGHow does social media apply to emergency situations?

ALL THE TIME ACTIVITIES• Building Relationships Ahead of Time (with

citizens, other service providers, news media, etc.) and building knowledge within the community

DON STANLEY | @3rhinomedia | 3rhinomedia.com

Case Study

ALL THE TIME ACTIVITIES• Building Relationships Ahead of Time (with

citizens, other service providers, news media, etc.) and building knowledge within the community

DON STANLEY | @3rhinomedia | 3rhinomedia.com

PRE-DISASTER/EMERGENCY• When possible, announcing to volunteers,

community, media, etc. how to get prepared and pre-coordinate activities

DURING THE SITUATION• Have a plan ahead of time regarding the

role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media?

DON STANLEY | @3rhinomedia | 3rhinomedia.com

DURING THE SITUATION• Have a plan ahead of time regarding the

role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media?

DON STANLEY | @3rhinomedia | 3rhinomedia.com

POST DISASTER/EMERGENCY• Again, what roll will you play? Will you help

direct people affected to resources and be a clearing house? What other roles can you fill?

QUALITY v. QUANTITYThe importance of accuracy and relevancy

QUALITY v. QUANTITYThe importance of accuracy and relevancy

Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.comdon@3rhinomedia.com608 561 7097

Connect with me

So what will you do next?

Let’s Discuss