using social media in your nonprofit

Using Social Media @ your Nonprofit:

Just Do It!No apologies to Nike.

They did a masterful job at branding themselves.

How many of you are:

• Professionally:

– On Facebook?

– Using Twitter?

– Watching YouTube?

– On LinkedIn?

• Personally:

– On Facebook?

– Using Twitter?

– Watching YouTube?

– On LinkedIn?

Why?

Or

Why Not?

Exercise

IX

“Old” vs. “New” Media

What Social Media

IS

•Conversation•Commenting•Community•Collaboration•Contribution•Sharing

http://blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html

What Social Media IS NOT

• Easy• THE Solution• List Building• “Set it & forget it”• Short term• [Just] about ROI

www.blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html

Social Media will affect your nonprofit in bold new ways!

Listen

Participate

Share Content

Generate Buzz

Community Building & Social

Networking

http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation

# of weeks

# o

f hours

/ w

eek

Social Media Strategy

ROI:

1. How to measure?

2. Should you measure?

3. What to measure?

Start with followers & fans

Progress to retweets, & posts

Track influence through Twitalyzer.com

Use Facebook Insights

Track donations & contributions

Read Beth’s Blog for more on Measuring Impact of your social media efforts!www.Bethkanter.org

Facebook Insights

Twitalyzer

Are you ready to hear

“everything” about

your nonprofit?

What to do if you Get “Slizzerd”

http://www.bethkanter.org/mistakes-how2/

“Crisis” communications

• You can’t hide or not respond  • Act Quickly• Admit your mistake and humanness• Use Humor When Appropriate• Build Your Network Before You

Need It• Employees Should Use Different

Twitter Apps for Personal/Organizational

http://www.bethkanter.org/mistakes-how2/

Now…let’s talk:

My info:

Craig WeinrichDirector of Membership

Maryland Nonprofitswww.marylandnonprofits.orgcweinrich@mdnonprofit.org

443.438.2312

Twitter:Weinrichc

Mdnonprofits

Facebook.com/craigweinrich

Slideshare: craigweinrich